Li Ning Co Ltd in Apparel (China)

May 2013 | 3 pages | ID: L3DDE3B81F1EN
Euromonitor International Ltd

Abstracts

As one of the leading sports brands in China, Li Ning continued to deploy the multi-brand strategy with diversified product portfolios to cover multiple segment markets such as Li Ning in footwear and sportswear, AIGLE in outdoor sports goods, Double Happiness in sports equipment and Kason in badminton equipment. On the other hand with the awareness that its loyal consumers are mainly from the younger generation, the company strategically re-positioned its brand image in an attempt to meet...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Strategic Direction
Key Facts
Summary 1 Li Ning Co Ltd: Key Facts
Summary 2 Li Ning Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Li Ning Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Li Ning Co Ltd: Competitive Position 2012
Internet Strategy