L Brands Inc in Apparel and Footwear (USA)

January 2017 | 4 pages | ID: L81C333803CEN
Euromonitor International Ltd

Abstracts

Under the Victoria’s Secret brand, L Brands aims to focus on its core businesses, such as lingerie and sportswear, through new product launches and innovations and price-point variations, and increase its shares in these core categories. Also, the company will strengthen its store network by increasing square footage in its existing stores, opening new stores and improving its online channel.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 L Brands Inc: Key Facts
  Summary 2 L Brands Inc: Operational Indicators
Retail Operations
  Summary 3 L Brands Inc: Retail Operational Indicators
Internet Strategy
  Chart 1 L Brands Inc: Victoria's Secret in Chicago, IL
Competitive Positioning
  Summary 4 L Brands Inc: Competitive Position 2016