Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific

April 2016 | 59 pages | ID: K208C991C3DEN
Euromonitor International Ltd

Abstracts

Growing populations, rising disposable incomes, expanding middle classes & rapid urbanisation are all driving growth in licensed products sales in Asia. Apparel, accessories & toys are the top 3 most licensed industries. The region is home to the world’s biggest apparel & accessories markets while being the most dynamic toys market. Although character licensing is dominated by Japanese properties, international franchises have been gaining popularity seizing the opportunities the region offers.

Euromonitor International's Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Demographics in Asia
Income in Asia
Apparel, Accessories in ASIA
Toys in ASIA
Licensed Brands and Licensors in Asia
Distribution and Piracy