KappAhl Sverige AB in Apparel and Footwear (Sweden)

May 2015 | 3 pages | ID: KA14914A51EEN
Euromonitor International Ltd

Abstracts

KappAhl will continue to focus on its core consumer segment ie female adults as well develop its concept and adapt it to ongoing shifts in consumption patterns and preferences. The current difficult climate for apparel and footwear retailing is being met by a greater focus on cost efficiencies within the company as well as effectiveness, with an ongoing evaluation of the profitability of individual retail outlets across the company. Current focus is also on a new store concept, “For You”, which...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 KappAhl Sverige AB: Key Facts
  Summary 2 KappAhl Sverige AB: Operational Indicators
Competitive Positioning
  Summary 3 KappAhl Sverige AB: Competitive Position 2014
Retail Operations
  Summary 4 KappAhl Sverige AB: Retail Operational Indicators
Internet Strategy