Inditex Group China in Apparel and Footwear (China)

May 2014 | 4 pages | ID: I0CD5D701F1EN
Euromonitor International Ltd

Abstracts

Inditex Group China continues its successful multi-brand strategy with different brands meeting the needs of various consumers in China by directly owning the brands represented by Zara. Thanks to its aggressive expansion in China and well-established brand awareness, Zara topped the 2013 Google Zeitgeist China as the hottest searched brand in the fashion and beauty category.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Inditex Group China: Key Facts
Company Background
Competitive Positioning
Summary 2 Inditex Group China: Competitive Position 2013
Retail Operations
Summary 3 Inditex Group China: Retail Operational Indicators
Internet Strategy
  Chart 1 Inditex Group China: Zara in Shanghai
Production