H&M Hennes & Mauritz AB in Apparel and Footwear (China)

May 2015 | 3 pages | ID: H7419D9C25AEN
Euromonitor International Ltd

Abstracts

H&M Hennes & Mauritz AB is expected to further expand its sales network in China over the forecast period, with a focus on occupying the second- and third-tier cities to seek a new growth engine. Moreover, the company will carry forward the localisation strategy, by hiring local celebrities as brand ambassadors and launching China-specific product lines, in order to cater to the appetite of Chinese consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 H&M Hennes & Mauritz AB: Key Facts
Competitive Positioning
  Summary 2 H&M Hennes & Mauritz AB: Competitive Position 2014
Retail Operations
  Summary 3 H&M Hennes & Mauritz AB: Retail Operational Indicators
Internet Strategy
  Chart 1 H&M Hennes & Mauritz AB: H&M in Shanghai