Hanesbrands Inc in Apparel (USA)

August 2013 | 3 pages | ID: HBD84CB5250EN
Euromonitor International Ltd

Abstracts

Hanesbrands will continue to focus on its long-held strategy of providing high-volume basics to a majority of US households. It generally maintains core styles year-to-year, with minor adjustments, and operates within relatively stable categories in which brand recognition is a significant driver of purchases. Marketing campaigns will continue to focus on promoting the awareness of key brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Hanesbrands Inc: Key Facts
Summary 2 Hanesbrands Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hanesbrands Inc: Competitive Position 2012
Internet Strategy