Grupa Allegro Sp zoo in Apparel and Footwear (Poland)

October 2014 | 3 pages | ID: G9968728027EN
Euromonitor International Ltd

Abstracts

In April 2013, the company introduced significant changes to the appearance and functionality of the Allegro.pl site. The company modernised the service, which has remained unchanged for several years. The changes show that Allegro.pl wants to change its image from an auction site to an online store. It is noteworthy that only 10% of its offers are auctions. Moreover, in 2013, the company focused on the development of the “Brand Zone” service and concentrated on developing m-commerce services.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Grupa Allegro Sp zoo: Key Facts
Summary 2 Grupa Allegro Sp zoo: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Grupa Allegro Sp zoo: Competitive Position 2013