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Global apparel markets: business update, April 2020

April 2020 | 17 pages | ID: G4FBC3B0DF3EN
Textiles Intelligence Ltd

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This report provides information, analysis and valuable insight into developments relating to the global apparel industry in the following categories: augmented reality (AR); corporate social responsibility (CSR); corporate strategy; environmental sustainability; joint ventures, cooperation, licensing and distribution; markets; and new facilities. Brands, companies, initiatives and organisations featured in this report include: Archroma, Burberry, Exotec Solutions, Fashion for Good, Fast Retailing, Gap, Google, H&M Group, HanesBrands, Hola Moda, Karl Mayer Rotal, Lee, Lenzing Group (Lenzing), Levi Strauss & Co, LF Corporation (LF), Mujin, and Worn Again Technologies.
SUMMARY

AUGMENTED REALITY (AR)

Burberry has launched an augmented reality (AR) shopping tool in collaboration with Google

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Lenzing has launched a reforestation project in Shkod?r, Albania

CORPORATE STRATEGY

Gap has reversed its plans to separate into two independent publicly traded companies

ENVIRONMENTAL SUSTAINABILITY

Archroma has announced that its production facility in Tianjin, China, has been awarded Green Factory status
Fashion for Good has launched a pilot project which will work to improve the environmental sustainability of polybags and reduce the widespread use of virgin polybags in the fashion industry
H&M Group is working to improve the environmental sustainability of its transport operations
Lee has announced a number of corporate guidelines which are designed to improve the environmental sustainability of its operations
Levi Strauss & Co will employ the Eco Passport by Oeko-Tex certification scheme in its supply chain

JOINT VENTURES, COOPERATION, LICENSING AND DISTRIBUTION

Fast Retailing has entered into a partnership agreement with Mujin and Exotec Solutions as part of a strategy of transforming its global supply chain
H&M Group has entered into a franchise agreement with Hola Moda
HanesBrands has entered into a partnership agreement with LF Corporation (LF) relating to the distribution of Champion branded products in South Korea

MARKETS

EU clothing imports were up in value but down in volume in 2019
US clothing imports were up in value but down in volume in 2019

NEW FACILITIES

Burberry has opened the Burberry Centre for Manufacturing Excellence in the UK
Karl Mayer Rotal has expanded its Denim Excellence Center in Mezzolombardo, Italy
Lenzing has completed the construction of a second pilot facility for manufacturing Tencel
Luxe filament yarn
Worn Again Technologies has opened a new pilot research and development (R&D) facility in Redcar, UK


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