Dagi Giyim Sanayi Ve Tic AS in Apparel (Turkey)
The company aims to increase its number of outlets under the Dagi brand, in order to increase its geographical coverage, particularly focusing on shopping malls to reach its target consumers. The Eros brand is also endorsed to target younger consumers. Although there was no change in the company’s marketing strategy, its sales dropped by 10% in value terms mostly as a result of the shift towards discount sales.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Dagi Giyim Sanayi ve Ticaret AS: Key Facts
Summary 2 Dagi Giyim Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 3 Dagi Giyim Sanayi ve Ticaret AS: Production Statistics 2012
Competitive Positioning
Summary 4 Dagi Giyim Sanayi ve Ticaret AS: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 Dagi Giyim Sanayi ve Ticaret AS: Key Facts
Summary 2 Dagi Giyim Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 3 Dagi Giyim Sanayi ve Ticaret AS: Production Statistics 2012
Competitive Positioning
Summary 4 Dagi Giyim Sanayi ve Ticaret AS: Competitive Position 2012
Internet Strategy