Binacitra Kharisma Lestari PT in Apparel (Indonesia)

June 2013 | 3 pages | ID: B5D275FF2E6EN
Euromonitor International Ltd

Abstracts

BinacitraKharisma Lestari has a good presence in the fragmented apparel market in Indonesia, however, it still sees a lot of room for growth and aims to strengthen its value share by improving its product availability in more regions in Indonesia. It will do this by operating in more distribution channels and by opening more of its own stores. Its longer-term strategy of increasing its exports is not being pursued due to the tougher global economic situation compared to the domestic market. It...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Binacitra Kharisma Lestari PT: Key Facts
Company Background
Production
Summary 2 Binacitra Kharisma Lestari PT: Production Statistics 2012
Competitive Positioning
Summary 3 BinacitraKharisma Lestari PT: Competitive Position 2012
Internet Strategy