Associated British Foods Plc in Apparel and Footwear (Portugal)

February 2017 | 2 pages | ID: A49DAC73913EN
Euromonitor International Ltd

Abstracts

Associated British Foods’ Primark brand is managed in Portugal by Lojas Primark Portugal – Exploração, Gestão e Administração de espaços comerciais. Remaining faithful to its initial concept, the aim of Primark is to continue to focus on providing the best value for money in the apparel and footwear market. Addressing a diverse audience, Primark’s aim is to target the whole family. As such, it will continue with its everyday low price policy rather than focus on occasional promotional periods. T...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Associated British Foods Plc: Key Facts
  Summary 2 Associated British Foods Plc: Operational Indicators
Retail Operations
  Summary 3 Associated British Foods Plc: Retail Operational Indicators
Internet Strategy
Competitive Positioning
  Summary 4 Associated British Foods Plc: Competitive Position 2016