Artificial intelligence (AI) and augmented reality (AR): implications for the global apparel industry

July 2018 | 28 pages | ID: AB838E69CB6EN
Textiles Intelligence Ltd

Abstracts

INTRODUCTION

ARTIFICIAL INTELLIGENCE (AI)

The scope of artificial intelligence (AI) in the apparel industry
Apparel design
Apparel production
The scope of artificial intelligence (AI) for apparel brands and retailers
The role of artificial intelligence (AI) in customer service

SELECTED TECHNOLOGY COMPANIES PROVIDING ARTIFICIAL

INTELLIGENCE (AI) PRODUCTS

3DLOOK

Bold Metrics
Centric Software
Google

IBM

Shimmy Technologies
Stitch Fix
Zoho

SELECTED APPAREL RETAILERS AND BRANDS USING

ARTIFICIAL INTELLIGENCE (AI)

Amazon
Body Labs
Echo Look
Style Check
On-demand apparel manufacturing
Dior
Farfetch: Store of the Future (SoF)
Jason Grech: IBM Watson
Marchesa: IBM Watson
Falguni Shane Peacock: IBM Watson
Tommy Hilfiger: #TOMMYNOW
Tommy Hilfiger: Reimagine Retail
Yoox Net-A-Porter Group (YNAP)

AUGMENTED REALITY (AR)

SELECTED TECHNOLOGY COMPANIES PROVIDING AUGMENTED

REALITY (AR) PRODUCTS

Apple
Avametric
Gerber Technology
Snap

SELECTED APPAREL RETAILERS USING AUGMENTED REALITY

(AR) PRODUCTS

American Apparel: AR app
Burberry: Apple ARKit
Gap: DressingRoom by Gap
Zara: Zara AR

OUTLOOK

CONTACT DETAILS

LIST OF FIGURES

Figure 1: Obtaining landmarks from images to detect the contour and body shape
Figure 2: Gown which reacts to different emotions
Figure 3: Tommy Hilfiger: plaid tech jacket

Contents

Significant developments have been made in artificial intelligence (AI) and augmented reality (AR) technologies in recent years, leading several apparel brands and retailers to explore ways of using these technologies in order to improve their operations. Indeed, the potential for AI and AR to transform the global apparel industry is huge, and the technologies are being used at several stages of the product development process as well as at the point of sale. In particular, the use of AI can contribute to an improved understanding of trends and can also be used in retail stores to provide customers with a better service. Meanwhile, the use of AR is allowing brands and retailers to replace physical garment samples with digital equivalents, thereby allowing them to save time and resources. This report provides an overview of AI and AR, and discusses the operations of the field's key players with specific reference to the apparel industry. Furthermore, the report analyses the ways in which AI and AR technologies are being adopted and used by a number of the world's apparel brands and retailers, including Amazon, American Apparel, Burberry, Dior, Farfetch, Gap, Tommy Hilfiger, Yoox Net-A-Porter Group (YNAP) and Zara.