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Apparel and Footwear in Indonesia

November 2023 | 85 pages | ID: A09A7ECE619EN
Euromonitor International Ltd

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Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel, socialise and spend more time outside the home. This fuelled demand for apparel and footwear in 2021 and 2022, as consumers paid more attention to their appearance. However, with the normalisation of consumer lifestyles in 2023, the rate of growth mo...

Euromonitor International's Apparel and Footwear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Apparel and Footwear in Indonesia
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Slower growth for womenswear in 2023, as consumers remain cautious about discretionary spending
Modest wear and Korean fashion are key drivers of growth
Social media marketing remains important, especially when targeting younger consumers
PROSPECTS AND OPPORTUNITIES
Modest wear will represent a growing opportunity for womenswear businesses
Closure of TikTok Shop presents opportunities for Shopee
Uniqlo to forge ahead as local players make their mark
CATEGORY DATA
Table 103 Sales of Womenswear by Category: Volume 2018-2023
Table 104 Sales of Womenswear by Category: Value 2018-2023
Table 105 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 106 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Womenswear: % Value 2019-2023
Table 108 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 109 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 110 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 111 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 112 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 113 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 114 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 115 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 116 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 117 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 118 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 119 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 120 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Casual-inspired designs shape the menswear industry
Local brands gain prominence, thanks to popularity of batik
Rise of digital media contributes to growing male interest in fashion
PROSPECTS AND OPPORTUNITIES
Younger generation will drive future growth in menswear
Uniqlo to continue as leading player, thanks to its innovative marketing approach
Collaborations between brands will give players access to untapped audiences
CATEGORY DATA
Table 13 Sales of Menswear by Category: Volume 2018-2023
Table 14 Sales of Menswear by Category: Value 2018-2023
Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Menswear: % Value 2019-2023
Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
Table 19 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 20 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 21 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 22 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 23 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 24 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 25 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 26 Forecast Sales of Menswear by Category: Value 2023-2028
Table 27 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 28 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Slower growth in childrenswear in 2023
Comfort remains an important consideration for parents, but fashion is having a greater impact, due to rise of social media
Local independent brands continue to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
Local brands will continue to dominate sales
Social responsibility will become more of a priority
Brand collaborations will gather pace, as Blibli links up with Lee Vierra Kids to launch its own children’s swimwear collection
CATEGORY DATA
Table 29 Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Sales of Childrenswear by Category: Value 2018-2023
Table 31 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 34 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 35 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 36 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 37 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 38 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Modest sportswear enters the mainstream
Yoga and Pilates fuel growth in women’s activewear
Sports footwear sees sales boosted by adoption of casual office dress codes
PROSPECTS AND OPPORTUNITIES
Continuation of athleisure trend will contribute to healthy growth
Growing number of brands will look to penetrate modest sportswear
Adidas’ new concept store promises to become a key fashion destination
CATEGORY DATA
Table 39 Sales of Sportswear by Category: Value 2018-2023
Table 40 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Sportswear: % Value 2019-2023
Table 42 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 43 Distribution of Sportswear by Format: % Value 2018-2023
Table 44 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 45 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for lower-priced jeans declines in 2023, as consumers cut back on expenditure
Rise of planet-friendly denim
Uniqlo maintains its leadership, thanks to its broad range of products, quality image and competitive pricing
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, with men’s jeans leading the way
E-commerce will see further investment
Jiniso targets young Indonesians with high-quality offerings, while MAPI shelves collaboration with Pepe Jeans
CATEGORY DATA
Table 46 Sales of Jeans by Category: Volume 2018-2023
Table 47 Sales of Jeans by Category: Value 2018-2023
Table 48 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 49 Sales of Jeans by Category: % Value Growth 2018-2023
Table 50 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 51 Sales of Men’s Jeans by Category: Value 2018-2023
Table 52 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 53 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 54 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 55 Sales of Women’s Jeans by Category: Value 2018-2023
Table 56 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 57 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Jeans: % Value 2019-2023
Table 59 LBN Brand Shares of Jeans: % Value 2020-2023
Table 60 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 61 Forecast Sales of Jeans by Category: Value 2023-2028
Table 62 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 64 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 65 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 66 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 68 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 69 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 70 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 71 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Limited growth in 2023, despite growing athleisure trend
Increasing usage of hosiery with health benefits
Competitive landscape remains highly fragmented, with little brand loyalty
PROSPECTS AND OPPORTUNITIES
Slow recovery, expected, due to consumer preference for lightweight footwear
Non-sheer hosiery to remain biggest attraction
Local brands to gain prominence in performance socks
CATEGORY DATA
Table 72 Sales of Hosiery by Category: Volume 2018-2023
Table 73 Sales of Hosiery by Category: Value 2018-2023
Table 74 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 75 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Hosiery: % Value 2019-2023
Table 77 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 78 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 79 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 80 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Decline in mask wearing has negative impact on sales
Hijabs cater to a variety of tastes and preferences
Pashminas are very much on-trend
PROSPECTS AND OPPORTUNITIES
Burgeoning hijab movement will help to drive growth over the forecast period
Sports hijabs will meet the needs of active Muslim women
H&M will continue as leading player in highly fragmented marketplace
CATEGORY DATA
Table 82 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 83 Sales of Apparel Accessories by Category: Value 2018-2023
Table 84 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 85 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 86 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 87 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 88 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 89 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 90 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 91 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN INDONESIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Lower ticket items gain momentum
Social media marketing gathers pace
Local brands enjoy rising interest while sportswear brands continue to grow
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, with casual styles leading the way
Domestic players face ongoing challenges
MAPA partners with Aldo International Group to manage 21 stores in Indonesia
CATEGORY DATA
Table 92 Sales of Footwear by Category: Volume 2018-2023
Table 93 Sales of Footwear by Category: Value 2018-2023
Table 94 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 95 Sales of Footwear by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Footwear: % Value 2019-2023
Table 97 LBN Brand Shares of Footwear: % Value 2020-2023
Table 98 Distribution of Footwear by Format: % Value 2018-2023
Table 99 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 100 Forecast Sales of Footwear by Category: Value 2023-2028
Table 101 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Footwear by Category: % Value Growth 2023-2028


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