Apparel and Footwear in Japan
The fading of COVID-19 has been a significant turning point for Japanese consumers, who have been leaving their homes and therefore driving the return of footfall in town centres. In May 2023, the Japanese government changed the legitimate classification of COVID-19 as an infectious disease from level 2 to 5. Level 2 meant high infectiousness, importance and risk, which require notification to the local government when infected. Level 5 means lower risk, but is still a disease that the nation ob...
Euromonitor International's Apparel and Footwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Apparel and Footwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Apparel and Footwear in Japan
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Polarisation in womenswear
Fast fashion giants in Japan: GU and Shimamura
Sailing through the sea of inflation
PROSPECTS AND OPPORTUNITIES
Sales of womenswear peak in 2023, and a return to a slow declining trend expected
Collaboration to strengthen brands and increase unit prices
Genderless/unisex expands to large and small brands
CATEGORY DATA
Table 105 Sales of Womenswear by Category: Volume 2018-2023
Table 106 Sales of Womenswear by Category: Value 2018-2023
Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Polarisation progresses in menswear
Outdoor products attract younger consumers
Formalwear and businesswear in a paradigm shift
PROSPECTS AND OPPORTUNITIES
The forecast is not so positive for menswear
Sustainability has a good fit with menswear
A new opportunity in business suits
CATEGORY DATA
Table 13 Sales of Menswear by Category: Volume 2018-2023
Table 14 Sales of Menswear by Category: Value 2018-2023
Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Menswear: % Value 2019-2023
Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
Table 19 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium baby gifts maintain value growth for childrenswear
In the era of fewer babies: Targeting parents
In the era of fewer babies: Targeting older children
PROSPECTS AND OPPORTUNITIES
A continued fall in volume sales expected in the forecast period
Targeting a higher unit price
Gifting is an area of opportunity
CATEGORY DATA
Table 31 Sales of Childrenswear by Category: Volume 2018-2023
Table 32 Sales of Childrenswear by Category: Value 2018-2023
Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Full recovery from the pandemic in 2023, supported by sports events
Sportswear expanding to daily fashion
Baseball, basketball and rugby heat up the nation and sales of sportswear
PROSPECTS AND OPPORTUNITIES
Healthy growth set to continue
Outdoor brands to collaborate with luxury brands
Women as a target for sales and empowerment
CATEGORY DATA
Table 41 Sales of Sportswear by Category: Value 2018-2023
Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 45 Distribution of Sportswear by Format: % Value 2018-2023
Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth for two consecutive years
Casual and Y2K trends underpin growth
Premium jeans brands make careful collaborations
PROSPECTS AND OPPORTUNITIES
Little movement expected for jeans in the forecast period
Kaihara leads jeans brands to premiumise
Sustainability through water reduction and upcycling
CATEGORY DATA
Table 48 Sales of Jeans by Category: Volume 2018-2023
Table 49 Sales of Jeans by Category: Value 2018-2023
Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
Table 52 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 53 Sales of Men’s Jeans by Category: Value 2018-2023
Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 55 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 56 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 57 Sales of Women’s Jeans by Category: Value 2018-2023
Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 59 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Jeans: % Value 2019-2023
Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 67 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 71 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
No recovery seen from a hard decline in 2020, for multiple reasons
FamilyMart expands its product range
Numerous collaborations in socks aim to appeal to new consumers
PROSPECTS AND OPPORTUNITIES
Offering additional value will be necessary to halt the decline
November 11 is “Socks Day” in Japan, but has little impact
New value added with femtech
CATEGORY DATA
Table 74 Sales of Hosiery by Category: Volume 2018-2023
Table 75 Sales of Hosiery by Category: Value 2018-2023
Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
While face masks sees an exceptional decline, hats/caps, belts, and scarves support overall value growth
Apparel accessories have become an important part of fashion
Luxury brands attract younger generations through young and famous ambassadors
PROSPECTS AND OPPORTUNITIES
Ties to suffer from the aftermath of the pandemic
Face masks set to maintain a high level of sales even though COVID-19 has faded
New offers with additional value
CATEGORY DATA
Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth for footwear in 2023, thanks to the pandemic fading
The alignment of apparel and footwear – an opportunity to expand
Hyper-heated resale market cools down
PROSPECTS AND OPPORTUNITIES
On differentiates itself with a fusion of functionality and premiumisation
Aiming to improve wellness for the feet
Recovery footwear begins to show a presence
CATEGORY DATA
Table 94 Sales of Footwear by Category: Volume 2018-2023
Table 95 Sales of Footwear by Category: Value 2018-2023
Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
Table 98 NBO Company Shares of Footwear: % Value 2019-2023
Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
Table 100 Distribution of Footwear by Format: % Value 2018-2023
Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Polarisation in womenswear
Fast fashion giants in Japan: GU and Shimamura
Sailing through the sea of inflation
PROSPECTS AND OPPORTUNITIES
Sales of womenswear peak in 2023, and a return to a slow declining trend expected
Collaboration to strengthen brands and increase unit prices
Genderless/unisex expands to large and small brands
CATEGORY DATA
Table 105 Sales of Womenswear by Category: Volume 2018-2023
Table 106 Sales of Womenswear by Category: Value 2018-2023
Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Polarisation progresses in menswear
Outdoor products attract younger consumers
Formalwear and businesswear in a paradigm shift
PROSPECTS AND OPPORTUNITIES
The forecast is not so positive for menswear
Sustainability has a good fit with menswear
A new opportunity in business suits
CATEGORY DATA
Table 13 Sales of Menswear by Category: Volume 2018-2023
Table 14 Sales of Menswear by Category: Value 2018-2023
Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Menswear: % Value 2019-2023
Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
Table 19 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium baby gifts maintain value growth for childrenswear
In the era of fewer babies: Targeting parents
In the era of fewer babies: Targeting older children
PROSPECTS AND OPPORTUNITIES
A continued fall in volume sales expected in the forecast period
Targeting a higher unit price
Gifting is an area of opportunity
CATEGORY DATA
Table 31 Sales of Childrenswear by Category: Volume 2018-2023
Table 32 Sales of Childrenswear by Category: Value 2018-2023
Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Full recovery from the pandemic in 2023, supported by sports events
Sportswear expanding to daily fashion
Baseball, basketball and rugby heat up the nation and sales of sportswear
PROSPECTS AND OPPORTUNITIES
Healthy growth set to continue
Outdoor brands to collaborate with luxury brands
Women as a target for sales and empowerment
CATEGORY DATA
Table 41 Sales of Sportswear by Category: Value 2018-2023
Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 45 Distribution of Sportswear by Format: % Value 2018-2023
Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth for two consecutive years
Casual and Y2K trends underpin growth
Premium jeans brands make careful collaborations
PROSPECTS AND OPPORTUNITIES
Little movement expected for jeans in the forecast period
Kaihara leads jeans brands to premiumise
Sustainability through water reduction and upcycling
CATEGORY DATA
Table 48 Sales of Jeans by Category: Volume 2018-2023
Table 49 Sales of Jeans by Category: Value 2018-2023
Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
Table 52 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 53 Sales of Men’s Jeans by Category: Value 2018-2023
Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 55 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 56 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 57 Sales of Women’s Jeans by Category: Value 2018-2023
Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 59 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Jeans: % Value 2019-2023
Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 67 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 71 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
No recovery seen from a hard decline in 2020, for multiple reasons
FamilyMart expands its product range
Numerous collaborations in socks aim to appeal to new consumers
PROSPECTS AND OPPORTUNITIES
Offering additional value will be necessary to halt the decline
November 11 is “Socks Day” in Japan, but has little impact
New value added with femtech
CATEGORY DATA
Table 74 Sales of Hosiery by Category: Volume 2018-2023
Table 75 Sales of Hosiery by Category: Value 2018-2023
Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
While face masks sees an exceptional decline, hats/caps, belts, and scarves support overall value growth
Apparel accessories have become an important part of fashion
Luxury brands attract younger generations through young and famous ambassadors
PROSPECTS AND OPPORTUNITIES
Ties to suffer from the aftermath of the pandemic
Face masks set to maintain a high level of sales even though COVID-19 has faded
New offers with additional value
CATEGORY DATA
Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth for footwear in 2023, thanks to the pandemic fading
The alignment of apparel and footwear – an opportunity to expand
Hyper-heated resale market cools down
PROSPECTS AND OPPORTUNITIES
On differentiates itself with a fusion of functionality and premiumisation
Aiming to improve wellness for the feet
Recovery footwear begins to show a presence
CATEGORY DATA
Table 94 Sales of Footwear by Category: Volume 2018-2023
Table 95 Sales of Footwear by Category: Value 2018-2023
Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
Table 98 NBO Company Shares of Footwear: % Value 2019-2023
Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
Table 100 Distribution of Footwear by Format: % Value 2018-2023
Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
