Apparel and Footwear in Austria
After two challenging years due to the Coronavirus (COVID-19) pandemic, the recovery of apparel and footwear started in earnest in 2022, but retail volume sales did not return to the 2019 level. On the other hand, high inflationary pressure on production and logistics costs and prices enabled retail current value growth to exceed the 2019 pre-pandemic level by 2022. Following the strong recovery in 2022, 2023 proved to be another challenging year for the industry. Austria had one of the highest...
Euromonitor International's Apparel and Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Apparel and Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Apparel and Footwear in Austria
Euromonitor International
November 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Women’s suits leads growth as consumers return to the office
Polarisation of demand
Reopening of society supports outerwear players
PROSPECTS AND OPPORTUNITIES
Mix-and-match workwear to boost sales across categories
Sustainability to continue to grow as an influence on purchasing decisions
Omnichannel approach to grow amid rising interest in e-commerce
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2018-2023
Table 14 Sales of Womenswear by Category: Value 2018-2023
Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressure on prices pushes retail current value sales
Polarisation gains traction as a trend
Men’s suits and outerwear to the fore as consumers resume pre-pandemic out-of-home lifestyles
PROSPECTS AND OPPORTUNITIES
Quality over quantity trend to boost retail value performance while players look to develop through the omnichannel model
New work practices to favour the casualisation trend in the workplace
Sustainability to grow as a factor in production and purchasing
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2018-2023
Table 32 Sales of Menswear by Category: Value 2018-2023
Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Menswear: % Value 2019-2023
Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and quality focus spur retail current value growth despite retail volume decline
Fragmentation remains a factor in the competitive landscape
Specialist offline retailers reassert leadership as society reopens but e-commerce remains a threat
PROSPECTS AND OPPORTUNITIES
Low birth rate to continue to impact childrenswear
The circular economy is set to develop apace
Ongoing shift to offline and omnichannel models
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2018-2023
Table 50 Sales of Childrenswear by Category: Value 2018-2023
Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Signs of saturation for sportswear
Messaging and collaboration play a key role in the competitive landscape
Sports-inspired products benefit from sports and exercise and casual workwear trends
PROSPECTS AND OPPORTUNITIES
Trainers to leverage casual work and athleisure trends
Companies to look to sustainability and brand activism to win over consumers
Sportswear to continue to penetrate new environments
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2018-2023
Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 63 Distribution of Sportswear by Format: % Value 2018-2023
Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stabilisation and the reuse trend sees retail volume sales drop
High brand recognition and wide availability help Fishbone, Levi’s and Amisu to remain ahead of the field
Higher-end jeans for workwear stimulate premium and super premium sales
PROSPECTS AND OPPORTUNITIES
Premiumisation and online shopping trends to spur customisation
Moves to minimise waste in jeans
Seasonality to become more of an issue for jeans
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2018-2023
Table 67 Sales of Jeans by Category: Value 2018-2023
Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 71 Sales of Men’s Jeans by Category: Value 2018-2023
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 75 Sales of Women’s Jeans by Category: Value 2018-2023
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Jeans: % Value 2019-2023
Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to the office and social events maintain upward demand for sheer hosiery
H&M and Calzedonia continue to compete fiercely for the top spot
Repeat purchasers show confidence in e-commerce
PROSPECTS AND OPPORTUNITIES
Non-sheer to remain the leading type in hosiery but price rises are likely to dim demand
Players to work hard to differentiate brands
Polarisation of demand to impact branded and private label developments
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2018-2023
Table 93 Sales of Hosiery by Category: Value 2018-2023
Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Post-pandemic rebound reduces the need to buy new apparel accessories in 2023
Renewed interest in belts as consumers resume pre-pandemic lifestyles
The competitive landscape reflects the polarisation trend in apparel accessories
PROSPECTS AND OPPORTUNITIES
Preference for classic and durable styles and experiences to slow sales development
Quality focus to boost value sales while thrifting feeds the circular economy
Austrian climate maintains use of apparel accessories
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shift from traditional leather shoes to versatile alternatives impacts footwear dynamics
Deichmann leverages wide distribution and affordable prices to stay ahead of the field
Omnichannel retailing gains in the slipstream of e-commerce development
PROSPECTS AND OPPORTUNITIES
Polarisation to grow as a trend in the forecast period
Sustainability: A watchword in the forecast period
Casual trend opens up the field to sports footwear
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2018-2023
Table 113 Sales of Footwear by Category: Value 2018-2023
Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Footwear: % Value 2019-2023
Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
Table 118 Distribution of Footwear by Format: % Value 2018-2023
Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
Euromonitor International
November 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Women’s suits leads growth as consumers return to the office
Polarisation of demand
Reopening of society supports outerwear players
PROSPECTS AND OPPORTUNITIES
Mix-and-match workwear to boost sales across categories
Sustainability to continue to grow as an influence on purchasing decisions
Omnichannel approach to grow amid rising interest in e-commerce
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2018-2023
Table 14 Sales of Womenswear by Category: Value 2018-2023
Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressure on prices pushes retail current value sales
Polarisation gains traction as a trend
Men’s suits and outerwear to the fore as consumers resume pre-pandemic out-of-home lifestyles
PROSPECTS AND OPPORTUNITIES
Quality over quantity trend to boost retail value performance while players look to develop through the omnichannel model
New work practices to favour the casualisation trend in the workplace
Sustainability to grow as a factor in production and purchasing
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2018-2023
Table 32 Sales of Menswear by Category: Value 2018-2023
Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Menswear: % Value 2019-2023
Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and quality focus spur retail current value growth despite retail volume decline
Fragmentation remains a factor in the competitive landscape
Specialist offline retailers reassert leadership as society reopens but e-commerce remains a threat
PROSPECTS AND OPPORTUNITIES
Low birth rate to continue to impact childrenswear
The circular economy is set to develop apace
Ongoing shift to offline and omnichannel models
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2018-2023
Table 50 Sales of Childrenswear by Category: Value 2018-2023
Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Signs of saturation for sportswear
Messaging and collaboration play a key role in the competitive landscape
Sports-inspired products benefit from sports and exercise and casual workwear trends
PROSPECTS AND OPPORTUNITIES
Trainers to leverage casual work and athleisure trends
Companies to look to sustainability and brand activism to win over consumers
Sportswear to continue to penetrate new environments
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2018-2023
Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 63 Distribution of Sportswear by Format: % Value 2018-2023
Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stabilisation and the reuse trend sees retail volume sales drop
High brand recognition and wide availability help Fishbone, Levi’s and Amisu to remain ahead of the field
Higher-end jeans for workwear stimulate premium and super premium sales
PROSPECTS AND OPPORTUNITIES
Premiumisation and online shopping trends to spur customisation
Moves to minimise waste in jeans
Seasonality to become more of an issue for jeans
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2018-2023
Table 67 Sales of Jeans by Category: Value 2018-2023
Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 71 Sales of Men’s Jeans by Category: Value 2018-2023
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 75 Sales of Women’s Jeans by Category: Value 2018-2023
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Jeans: % Value 2019-2023
Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to the office and social events maintain upward demand for sheer hosiery
H&M and Calzedonia continue to compete fiercely for the top spot
Repeat purchasers show confidence in e-commerce
PROSPECTS AND OPPORTUNITIES
Non-sheer to remain the leading type in hosiery but price rises are likely to dim demand
Players to work hard to differentiate brands
Polarisation of demand to impact branded and private label developments
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2018-2023
Table 93 Sales of Hosiery by Category: Value 2018-2023
Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Post-pandemic rebound reduces the need to buy new apparel accessories in 2023
Renewed interest in belts as consumers resume pre-pandemic lifestyles
The competitive landscape reflects the polarisation trend in apparel accessories
PROSPECTS AND OPPORTUNITIES
Preference for classic and durable styles and experiences to slow sales development
Quality focus to boost value sales while thrifting feeds the circular economy
Austrian climate maintains use of apparel accessories
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shift from traditional leather shoes to versatile alternatives impacts footwear dynamics
Deichmann leverages wide distribution and affordable prices to stay ahead of the field
Omnichannel retailing gains in the slipstream of e-commerce development
PROSPECTS AND OPPORTUNITIES
Polarisation to grow as a trend in the forecast period
Sustainability: A watchword in the forecast period
Casual trend opens up the field to sports footwear
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2018-2023
Table 113 Sales of Footwear by Category: Value 2018-2023
Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Footwear: % Value 2019-2023
Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
Table 118 Distribution of Footwear by Format: % Value 2018-2023
Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
