Apparel in Vietnam

July 2013 | 93 pages | ID: AE324A5CA2BEN
Euromonitor International Ltd

Abstracts

In 2012, apparel continued to perform well despite the current economic downturn in Vietnam which tightened consumers’ spending, although the growth in both retail volume and value were lower than in 2011. The main reason was the increasing awareness of beauty and personal appearance. Indeed, more consumers, especially those in urban areas, purchased apparel items more regularly to update themselves with global and regional fashion trends. Furthermore, the active participation of international...

Euromonitor International's Apparel in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Apparel Performs Healthily Despite the Economic Downturn
Average Unit Price Continues To Increase
Unbranded Products Retain A Dominant Position in Apparel
Apparel Specialist Retailers Is Still the Main Distribution Channel
Apparel Is Expected To See Positive Growth
Key Trends and Developments
International Brands Continue To Establish A Stronger Foothold in Vietnam
Inflation Led To An Increase in Apparel Price
Unbranded Products Continue To Dominate Vietnam Apparel Market
Domestic Players Start To Pay More Attention To the Local Market
Social Media Is A New Advertising Tool
Market Data
  Table 1 Sales of Apparel by Category: Volume 2007-2012
  Table 2 Sales of Apparel by Category: Value 2007-2012
  Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 5 Apparel Company Shares 2008-2012
  Table 6 Apparel Brand Shares 2009-2012
  Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Adidas Vietnam Co Ltd in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 2 adidas Vietnam Co Ltd.: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 adidas Vietnam Co Ltd: Competitive Position 2012
Internet Strategy
Chien Thang Garment Jsc (chigamex) in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 4 Chien Thang Garment JSC (Chigamex): Key Facts
Company Background
Production
Dong Nai Garment Jsc in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 5 Dong Nai Garment JSC: Key Facts
Company Background
Production
Mai Son Jsc in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 6 Mai Son JSC: Key Facts
Company Background
Production
Competitive Positioning
Internet Strategy
Nha Be Garment Corp Jsc in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 7 Nha Be Garment Corp JSC: Key Facts
Company Background
Production
Nike Vietnam Llc in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 8 Nike Vietnam LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Nike Vietnam LLC: Competitive Position 2012
Internet Strategy
Thanh Bac Fashion Co Ltd in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 10 Thanh Bac Fashion Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Internet Strategy
Viet Tien Garment Co (vtec) in Apparel (vietnam)
Strategic Direction
Key Facts
Summary 11 Viet Tien Garment Co (VTEC): Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Viet Tien Garment Co (VTEC): Competitive Position 2011
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  Table 14 Sales of Childrenswear by Category: Value 2007-2012
  Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  Table 17 Childrenswear Company Shares 2008-2012
  Table 18 Childrenswear Brand Shares 2009-2012
  Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  Table 27 Clothing Accessories Company Shares 2008-2012
  Table 28 Clothing Accessories Brand Shares 2009-2012
  Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Men's Outerwear: Volume 2007-2012
  Table 34 Sales of Men's Outerwear: Value 2007-2012
  Table 35 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 36 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 37 Men's Outerwear Company Shares 2008-2012
  Table 38 Men's Outerwear Brand Shares 2009-2012
  Table 39 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 40 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 41 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 42 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 43 Sales of Women's Outerwear: Volume 2007-2012
  Table 44 Sales of Women's Outerwear: Value 2007-2012
  Table 45 Sales of Women's Outerwear: % Volume Growth 2007-2012
  Table 46 Sales of Women's Outerwear: % Value Growth 2007-2012
  Table 47 Women's Outerwear Company Shares 2008-2012
  Table 48 Women's Outerwear Brand Shares 2009-2012
  Table 49 Forecast Sales of Women's Outerwear: Volume 2012-2017
  Table 50 Forecast Sales of Women's Outerwear: Value 2012-2017
  Table 51 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
  Table 52 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
  Table 53 Apparel Size   Chart for Women: Blue Exchange
  Table 54 Apparel Size   Chart for Women: Nike
  Table 55 Jean Size   Chart for Women: Ninomaxx
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 56 Sales of Jeans: Volume 2007-2012
  Table 57 Sales of Jeans: Value 2007-2012
  Table 58 Sales of Jeans: % Volume Growth 2007-2012
  Table 59 Sales of Jeans: % Value Growth 2007-2012
  Table 60 Sales of Men's Jeans: Volume 2007-2012
  Table 61 Sales of Men's Jeans: Value 2007-2012
  Table 62 Sales of Men's Jeans: % Volume Growth 2007-2012
  Table 63 Sales of Men's Jeans: % Value Growth 2007-2012
  Table 64 Sales of Women's Jeans: Volume 2007-2012
  Table 65 Sales of Women's Jeans: Value 2007-2012
  Table 66 Sales of Women's Jeans: % Volume Growth 2007-2012
  Table 67 Sales of Women's Jeans: % Value Growth 2007-2012
  Table 68 Jeans Company Shares 2008-2012
  Table 69 Jeans Brand Shares 2009-2012
  Table 70 Forecast Sales of Jeans: Volume 2012-2017
  Table 71 Forecast Sales of Jeans: Value 2012-2017
  Table 72 Forecast Sales of Jeans: % Volume Growth 2012-2017
  Table 73 Forecast Sales of Jeans: % Value Growth 2012-2017
  Table 74 Forecast Sales of Men's Jeans: Volume 2012-2017
  Table 75 Forecast Sales of Men's Jeans: Value 2012-2017
  Table 76 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
  Table 77 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
  Table 78 Forecast Sales of Women's Jeans: Volume 2012-2017
  Table 79 Forecast Sales of Women's Jeans: Value 2012-2017
  Table 80 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
  Table 81 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Summary 13 Jeans by Price Platform 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 82 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 83 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 84 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 85 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 86 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 87 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 88 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 89 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 90 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 91 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 92 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 93 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 94 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 95 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 96 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 97 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 98 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 99 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 100 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 101 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 102 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 103 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 104 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 105 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 106 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 107 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 108 Sales of Hosiery by Category: Volume 2007-2012
  Table 109 Sales of Hosiery by Category: Value 2007-2012
  Table 110 Sales of Hosiery by Category: % Volume Growth 2007-2012
  Table 111 Sales of Hosiery by Category: % Value Growth 2007-2012
  Table 112 Hosiery Company Shares 2008-2012
  Table 113 Hosiery Brand Shares 2009-2012
  Table 114 Forecast Sales of Hosiery by Category: Volume 2012-2017
  Table 115 Forecast Sales of Hosiery by Category: Value 2012-2017
  Table 116 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  Table 117 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 118 Sales of Footwear by Category: Volume 2007-2012
  Table 119 Sales of Footwear by Category: Value 2007-2012
  Table 120 Sales of Footwear by Category: % Volume Growth 2007-2012
  Table 121 Sales of Footwear by Category: % Value Growth 2007-2012
  Table 122 Footwear Company Shares 2008-2012
  Table 123 Footwear Brand Shares 2009-2012
  Table 124 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  Table 125 Forecast Sales of Footwear by Category: Volume 2012-2017
  Table 126 Forecast Sales of Footwear by Category: Value 2012-2017
  Table 127 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  Table 128 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 129 Sales of Sportswear: Value 2007-2012
  Table 130 Sales of Sportswear: % Value Growth 2007-2012
  Table 131 Sportswear Company Shares 2008-2012
  Table 132 Sportswear Brand Shares 2009-2012
  Table 133 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  Table 134 Forecast Sales of Sportswear: Value 2012-2017
  Table 135 Forecast Sales of Sportswear: % Value Growth 2012-2017
  Table 136 Apparel Size   Chart for Men: An Phuoc - Pierre Cardin
  Table 137 Shirt Size   Chart for Men: Viet Tien
  Table 138 Jeans Size   Chart for Men: Blue Exchange