Apparel in Ukraine

August 2013 | 105 pages | ID: ABCB788B8B0EN
Euromonitor International Ltd

Abstracts

In 2012, apparel continued to be restrained by the ongoing economic recession, with many people still economising on new clothes and footwear. However, it was another year of positive growth in both volume and value terms. Ukrainians are usually keen to look good, women in particular, and the demand was further sustained by international chains working in the standard price segment of apparel arriving in the country at the end of the review period. In view of continuing economic hardship, sales...

Euromonitor International's Apparel in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Apparel Posted Another Year of Positive Growth in 2012
Combination of Poor Quality of Apparel and Its High Prices Deter Ukrainian Consumers
Imported Products Prevail With Clear Dominance of Foreign Players Established
Outdoor Markets Capture the Bulk of Apparel Consumers in Ukraine
Future Apparel Consumption Will Depend on Economic Developments in Ukraine
Key Trends and Developments
Ukraine Still in Crisis Even Though Not So Pronounced
Apparel Prices Growth Linked To Economic Developments in Ukraine
Ukraine Witnesses Demographic Problems at the End of the Review Period
Ukrainians Consider Marginal Shopping Channels As An Alternative To 'brick' Retailers
Apparel Highly Fragmented in Ukraine With Mti Sp Tov in the Lead
Market Data
  Table 1 Sales of Apparel by Category: Volume 2007-2012
  Table 2 Sales of Apparel by Category: Value 2007-2012
  Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 5 Apparel Company Shares 2008-2012
  Table 6 Apparel Brand Shares 2009-2012
  Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Adidas Ukrayina Dp in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 2 Adidas Ukrayina DP: Key Facts
Company Background
  Chart 1 Adidas Ukrayina DP: adidas in Kyiv
Production
Competitive Positioning
Summary 3 Adidas Ukrayina DP: Competitive Position 2012
Internet Strategy
Argo-torgovelna Merezha Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 4 ARGO-Torgovelna Merezha TOV: Key Facts
Company Background
  Chart 2 ARGO-Torgovelna Merezha TOV: Mango in Kyiv
  Chart 3 ARGO-Torgovelna Merezha TOV: ARGO Centre in Kyiv
Production
Competitive Positioning
Summary 5 ARGO-Torgovelna Merezha TOV: Competitive Position 2012
Internet Strategy
Delta Sport Dp in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 6 Delta Sport DP: Key Facts
Company Background
  Chart 4 Delta Sport DP: Nike in Kyiv
Production
Competitive Positioning
Summary 7 Delta Sport DP: Competitive Position 2012
Internet Strategy
Mti Sp Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 8 MTI SP TOV: Key Facts
Company Background
  Chart 5 MTI SP TOV: Intertop in Kyiv
Production
Competitive Positioning
Summary 9 MTI SP TOV: Competitive Position 2012
Internet Strategy
Royal Shoes Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 10 Royal Shoes TOV: Key Facts
Summary 11 Royal Shoes TOV: Operational Indicators
Company Background
  Chart 6 Royal Shoes TOV: Monarch in Kyiv
Production
Competitive Positioning
Summary 12 Royal Shoes TOV: Competitive Position 2012
Internet Strategy
Sela Corp in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 13 Sela Corp: Key Facts
Summary 14 Sela Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sela Corp: Competitive Position 2012
Internet Strategy
Voronin Concern in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 16 Voronin Concern: Key Facts
Summary 17 Voronin Concern: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Voronin Concern: Competitive Position 2012
Internet Strategy
Zara Ukraina Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 19 ZARA Ukraina TOV: Key Facts
Summary 20 ZARA Ukraina TOV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 ZARA Ukraina TOV: Competitive Position 2012
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  Table 14 Sales of Childrenswear by Category: Value 2007-2012
  Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  Table 17 Childrenswear Company Shares 2008-2012
  Table 18 Childrenswear Brand Shares 2009-2012
  Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  Table 27 Clothing Accessories Company Shares 2008-2012
  Table 28 Clothing Accessories Brand Shares 2009-2012
  Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 22 Apparel Size   Chart for Men: Wrangler
Summary 23 Apparel Size   Chart for Men: Nike
Summary 24 Apparel Size   Chart for Men: Sela
  Table 33 Sales of Men's Outerwear: Volume 2007-2012
  Table 34 Sales of Men's Outerwear: Value 2007-2012
  Table 35 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 36 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 37 Men's Outerwear Company Shares 2008-2012
  Table 38 Men's Outerwear Brand Shares 2009-2012
  Table 39 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 40 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 41 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 42 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 25 Apparel Size   Chart for Women: Sela
Summary 26 Apparel Size   Chart for Women: Wrangler
Summary 27 Apparel Size   Chart for Women: Adidas
  Table 43 Sales of Women's Outerwear: Volume 2007-2012
  Table 44 Sales of Women's Outerwear: Value 2007-2012
  Table 45 Sales of Women's Outerwear: % Volume Growth 2007-2012
  Table 46 Sales of Women's Outerwear: % Value Growth 2007-2012
  Table 47 Women's Outerwear Company Shares 2008-2012
  Table 48 Women's Outerwear Brand Shares 2009-2012
  Table 49 Forecast Sales of Women's Outerwear: Volume 2012-2017
  Table 50 Forecast Sales of Women's Outerwear: Value 2012-2017
  Table 51 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
  Table 52 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 28 Jeans by Price Platform 2012
  Table 53 Sales of Jeans: Volume 2007-2012
  Table 54 Sales of Jeans: Value 2007-2012
  Table 55 Sales of Jeans: % Volume Growth 2007-2012
  Table 56 Sales of Jeans: % Value Growth 2007-2012
  Table 57 Sales of Men's Jeans: Volume 2007-2012
  Table 58 Sales of Men's Jeans: Value 2007-2012
  Table 59 Sales of Men's Jeans: % Volume Growth 2007-2012
  Table 60 Sales of Men's Jeans: % Value Growth 2007-2012
  Table 61 Sales of Women's Jeans: Volume 2007-2012
  Table 62 Sales of Women's Jeans: Value 2007-2012
  Table 63 Sales of Women's Jeans: % Volume Growth 2007-2012
  Table 65 Jeans Company Shares 2008-2012
  Table 66 Jeans Brand Shares 2009-2012
  Table 67 Forecast Sales of Jeans: Volume 2012-2017
  Table 68 Forecast Sales of Jeans: Value 2012-2017
  Table 69 Forecast Sales of Jeans: % Volume Growth 2012-2017
  Table 70 Forecast Sales of Jeans: % Value Growth 2012-2017
  Table 71 Forecast Sales of Men's Jeans: Volume 2012-2017
  Table 72 Forecast Sales of Men's Jeans: Value 2012-2017
  Table 73 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
  Table 74 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
  Table 75 Forecast Sales of Women's Jeans: Volume 2012-2017
  Table 76 Forecast Sales of Women's Jeans: Value 2012-2017
  Table 77 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
  Table 78 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 79 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 80 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 81 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 82 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 83 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 84 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 85 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 86 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 87 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 88 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 89 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 90 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 91 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 92 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 93 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 94 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 95 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 96 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 97 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 98 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 99 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 100 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 101 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 102 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 103 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 104 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 105 Sales of Hosiery by Category: Volume 2007-2012
  Table 106 Sales of Hosiery by Category: Value 2007-2012
  Table 107 Sales of Hosiery by Category: % Volume Growth 2007-2012
  Table 108 Sales of Hosiery by Category: % Value Growth 2007-2012
  Table 109 Hosiery Company Shares 2008-2012
  Table 110 Hosiery Brand Shares 2009-2012
  Table 111 Forecast Sales of Hosiery by Category: Volume 2012-2017
  Table 112 Forecast Sales of Hosiery by Category: Value 2012-2017
  Table 113 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  Table 114 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 115 Sales of Footwear by Category: Volume 2007-2012
  Table 116 Sales of Footwear by Category: Value 2007-2012
  Table 117 Sales of Footwear by Category: % Volume Growth 2007-2012
  Table 118 Sales of Footwear by Category: % Value Growth 2007-2012
  Table 119 Footwear Company Shares 2008-2012
  Table 120 Footwear Brand Shares 2009-2012
  Table 121 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  Table 122 Forecast Sales of Footwear by Category: Volume 2012-2017
  Table 123 Forecast Sales of Footwear by Category: Value 2012-2017
  Table 124 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  Table 125 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 126 Sales of Sportswear: Value 2007-2012
  Table 127 Sales of Sportswear: % Value Growth 2007-2012
  Table 128 Sportswear Company Shares 2008-2012
  Table 129 Sportswear Brand Shares 2009-2012
  Table 130 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  Table 131 Forecast Sales of Sportswear: Value 2012-2017
  Table 132 Forecast Sales of Sportswear: % Value Growth 2012-2017