Apparel in Romania

September 2013 | 99 pages | ID: A929D3AE3B3EN
Euromonitor International Ltd

Abstracts

During 2011, Romanian consumers struggled with weakening purchasing power and thus carefully managed their household budgets. However, in 2012 interest in apparel and fashion increased. The industry suffered from rising cotton prices – a development which increased production costs for clothing and footwear while high fuel prices and rising inflation are also putting upwards pressure on unit prices in all areas. Nevertheless, apparel performed better in 2012 than in 2011 and prospects are...

Euromonitor International's Apparel in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Apparel Increasing in Popularity
Romania Is One of the Highest Growth Markets in the Global for H&m
Kenvelo Takes Over Lee Cooper and Plans A Fierce Come-back
Several Fashion Brands Leave Romanian Market
Optimistic Outlook for Coming Years
Key Trends and Developments
Competitive Environment Is Changing
Online Sales Increase Strongly
Pricing
Withdrawals and Exits From the Romanian Market
Large Retailers Expanding Into Smaller Cities
Market Data
  Table 1 Sales of Apparel by Category: Volume 2007-2012
  Table 2 Sales of Apparel by Category: Value 2007-2012
  Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 5 Apparel Company Shares 2008-2012
  Table 6 Apparel Brand Shares 2009-2012
  Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
Adidas Romania SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 2 adidas Romania SRL: Key Facts
Summary 3 adidas Romania SRL: Operational Indicators
Company Background
  Chart 1 adidas Romania SRL: adidas in Bucharest
Production
Competitive Positioning
Summary 4 adidas Romania SRL: Competitive Position 2012
Internet Strategy
Elmec Romania SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 5 Elmec Romania SRL: Key Facts
Summary 6 Elmec Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Elmec Romania SRL: Competitive Position 2012
Internet Strategy
Fabio Comprod SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 8 S C Fabio Comprod SRL: Key Facts
Summary 9 S C Fabio Comprod SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Internet Strategy
Jolidon Import Export SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 10 Jolidon Import Export SRL: Key Facts
Summary 11 Jolidon Import Export SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Jolidon Import Export SRL: Competitive Position 2012
Internet Strategy
Leonardo SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 13 Leonardo SRL: Key Facts
Summary 14 Leonardo SRL: Operational Indicators
Company Background
  Chart 2 Leonardo SRL: Leonardo in Bucharest
Competitive Positioning
Summary 15 Leonardo SRL: Competitive Position 2012
M-fashion Com SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 16 M-FASHION COM SRL: Key Facts
Summary 17 M-FASHION COM SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 M-FASHION COM SRL: Competitive Position 2012
Internet Strategy
Musette Exim SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 19 MUSETTE EXIM SRL: Key Facts
Summary 20 MUSETTE EXIM SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Internet Strategy
SC Harmatric SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 21 SC Harmatric SRL: Key Facts
Summary 22 SC Harmatric SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  Table 14 Sales of Childrenswear by Category: Value 2007-2012
  Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  Table 17 Childrenswear Company Shares 2008-2012
  Table 18 Childrenswear Brand Shares 2009-2012
  Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  Table 27 Clothing Accessories Company Shares 2008-2012
  Table 28 Clothing Accessories Brand Shares 2009-2012
  Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Men's Outerwear: Volume 2007-2012
  Table 34 Sales of Men's Outerwear: Value 2007-2012
  Table 35 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 36 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 37 Men's Outerwear Company Shares 2008-2012
  Table 38 Men's Outerwear Brand Shares 2009-2012
  Table 39 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 40 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 41 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 42 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
  Table 43 Apparel Size   Chart for Men: Zara Man
  Table 44 Apparel Size   Chart for Men: Catalin Botezatu Shirts (slim fit)
  Table 45 Apparel Size   Chart for Men: Otto
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 46 Sales of Women's Outerwear: Volume 2007-2012
  Table 47 Sales of Women's Outerwear: Value 2007-2012
  Table 48 Sales of Women's Outerwear: % Volume Growth 2007-2012
  Table 49 Sales of Women's Outerwear: % Value Growth 2007-2012
  Table 50 Women's Outerwear Company Shares 2008-2012
  Table 51 Women's Outerwear Brand Shares 2009-2012
  Table 52 Forecast Sales of Women's Outerwear: Volume 2012-2017
  Table 53 Forecast Sales of Women's Outerwear: Value 2012-2017
  Table 54 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
  Table 55 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
  Table 56 Apparel Size   Chart for Women: H&M
  Table 57 Apparel Size   Chart for Women: La Redoute
  Table 58 Apparel Size   Chart for Women: Quelle
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 23 Jeans by Price Platform 2012
  Table 59 Sales of Jeans: Volume 2007-2012
  Table 60 Sales of Jeans: Value 2007-2012
  Table 61 Sales of Jeans: % Volume Growth 2007-2012
  Table 62 Sales of Jeans: % Value Growth 2007-2012
  Table 63 Sales of Men's Jeans: Volume 2007-2012
  Table 64 Sales of Men's Jeans: Value 2007-2012
  Table 65 Sales of Men's Jeans: % Volume Growth 2007-2012
  Table 66 Sales of Men's Jeans: % Value Growth 2007-2012
  Table 67 Sales of Women's Jeans: Volume 2007-2012
  Table 68 Sales of Women's Jeans: Value 2007-2012
  Table 69 Sales of Women's Jeans: % Volume Growth 2007-2012
  Table 70 Sales of Women's Jeans: % Value Growth 2007-2012
  Table 71 Jeans Company Shares 2008-2012
  Table 72 Jeans Brand Shares 2009-2012
  Table 73 Forecast Sales of Jeans: Volume 2012-2017
  Table 74 Forecast Sales of Jeans: Value 2012-2017
  Table 75 Forecast Sales of Jeans: % Volume Growth 2012-2017
  Table 76 Forecast Sales of Jeans: % Value Growth 2012-2017
  Table 77 Forecast Sales of Men's Jeans: Volume 2012-2017
  Table 78 Forecast Sales of Men's Jeans: Value 2012-2017
  Table 79 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
  Table 80 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
  Table 81 Forecast Sales of Women's Jeans: Volume 2012-2017
  Table 82 Forecast Sales of Women's Jeans: Value 2012-2017
  Table 83 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 85 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 86 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 87 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 88 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 89 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 90 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 91 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 92 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 93 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 94 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 95 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 96 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 97 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 98 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 99 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 100 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 101 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 102 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 103 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 104 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 105 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 106 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 107 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 108 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 109 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 110 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 111 Sales of Hosiery by Category: Volume 2007-2012
  Table 112 Sales of Hosiery by Category: Value 2007-2012
  Table 113 Sales of Hosiery by Category: % Volume Growth 2007-2012
  Table 114 Sales of Hosiery by Category: % Value Growth 2007-2012
  Table 115 Hosiery Company Shares 2008-2012
  Table 116 Hosiery Brand Shares 2009-2012
  Table 117 Forecast Sales of Hosiery by Category: Volume 2012-2017
  Table 118 Forecast Sales of Hosiery by Category: Value 2012-2017
  Table 119 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  Table 120 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 121 Sales of Footwear by Category: Volume 2007-2012
  Table 122 Sales of Footwear by Category: Value 2007-2012
  Table 123 Sales of Footwear by Category: % Volume Growth 2007-2012
  Table 124 Sales of Footwear by Category: % Value Growth 2007-2012
  Table 125 Footwear Company Shares 2008-2012
  Table 126 Footwear Brand Shares 2009-2012
  Table 127 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  Table 128 Forecast Sales of Footwear by Category: Volume 2012-2017
  Table 129 Forecast Sales of Footwear by Category: Value 2012-2017
  Table 130 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  Table 131 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 132 Sales of Sportswear: Value 2007-2012
  Table 133 Sales of Sportswear: % Value Growth 2007-2012
  Table 134 Sportswear Company Shares 2008-2012
  Table 135 Sportswear Brand Shares 2009-2012
  Table 136 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  Table 137 Forecast Sales of Sportswear: Value 2012-2017
  Table 138 Forecast Sales of Sportswear: % Value Growth 2012-2017