Apparel in Morocco

September 2013 | 97 pages | ID: A8D80414F56EN
Euromonitor International Ltd

Abstracts

Morocco has a large low-income group, with many of these consumers struggling to make ends meet at the start of the review period due to high inflation. Growth for apparel was thus constrained in the first two years of the review period, with this in turn hindering overall review period growth. However, inflation dropped in the last three years of the review period, while Morocco saw strong growth. Rising disposable income levels at the end of the review period were also supported by stronger...

Euromonitor International's Apparel in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Growth Constrained by Poverty at Start of Review Period
Rising Disposable Income Levels and Retail Development Boost Sales
Inditex Emerges As Leading Player in 2012
Shift From Open Markets To Apparel Specialist Retailers
Stronger Growth Ahead for Forecast Period
Key Trends and Developments
Rising Disposable Income Levels Fuel Growth
Impact of Price Promotions Counterbalanced by Consumers Trading Up
Retail Developments Result in Marked Shifts in Share
Consumers Shift Away From Open Markets in Search of Higher Quality
Market Data
  Table 1 Sales of Apparel by Category: Volume 2007-2012
  Table 2 Sales of Apparel by Category: Value 2007-2012
  Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 5 Apparel Company Shares 2008-2012
  Table 6 Apparel Brand Shares 2009-2012
  Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Aksal Group SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 2 Aksal Group SA: Key Facts
Summary 3 Aksal Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aksal Group SA: Competitive Position 2012
Internet Strategy
Aom Partners Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 5 Aom Partners Sarl: Key Facts
Company Background
  Chart 1 Aom Partners Sarl: Marwa in Morocco Mall
Production
Competitive Positioning
Summary 6 Aom Partners Sarl: Competitive Position 2012
Internet Strategy
Dvh Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 7 Dvh Sarl: Key Facts
Company Background
  Chart 2 Dvh Sarl: Celio in Morocco Mall
Production
Competitive Positioning
Summary 8 Dvh Sarl: Competitive Position 2012
Internet Strategy
Mercure International of Morocco in Apparel (morocco)
Strategic Direction
Key Facts
Summary 9 Mercure International Of Morocco: Key Facts
Company Background
  Chart 3 Mercure International of Morocco: adidas in Morocco Mall
Production
Competitive Positioning
Summary 10 Mercure International Of Morocco: Competitive Position 2012
Internet Strategy
Ona Goupe in Apparel (morocco)
Strategic Direction
Key Facts
Summary 11 Ona Groupe: Key Facts
Summary 12 Ona Groupe: Operational Indicators
Company Background
  Chart 4 Ona Groupe: Marjane in Morocco Mall
Production
Competitive Positioning
Summary 13 Ona Groupe: Competitive Position 2012
Internet Strategy
Planet Sport Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 14 Planet Sport SARL: Key Facts
Summary 15 Planet Sport SARL: Operational Indicators
Company Background
  Chart 5 Nike Inc: Nike in Morocco Mall
Production
Competitive Positioning
Summary 16 Planet Sport SARL: Competitive Position 2012
Internet Strategy
Saham SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 17 Saham SA: Key Facts
Summary 18 Saham SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Saham SA: Competitive Position 2012
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  Table 14 Sales of Childrenswear by Category: Value 2007-2012
  Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  Table 17 Childrenswear Company Shares 2008-2012
  Table 18 Childrenswear Brand Shares 2009-2012
  Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  Table 27 Clothing Accessories Company Shares 2008-2012
  Table 28 Clothing Accessories Brand Shares 2009-2012
  Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Men's Outerwear: Volume 2007-2012
  Table 34 Sales of Men's Outerwear: Value 2007-2012
  Table 35 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 36 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 37 Men's Outerwear Company Shares 2008-2012
  Table 38 Men's Outerwear Brand Shares 2009-2012
  Table 39 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 40 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 41 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 42 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 43 Sales of Women's Outerwear: Volume 2007-2012
  Table 44 Sales of Women's Outerwear: Value 2007-2012
  Table 45 Sales of Women's Outerwear: % Volume Growth 2007-2012
  Table 46 Sales of Women's Outerwear: % Value Growth 2007-2012
  Table 47 Women's Outerwear Company Shares 2008-2012
  Table 48 Women's Outerwear Brand Shares 2009-2012
  Table 49 Forecast Sales of Women's Outerwear: Volume 2012-2017
  Table 50 Forecast Sales of Women's Outerwear: Value 2012-2017
  Table 51 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
  Table 52 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 20 Jeans by Price Platform 2012
  Table 53 Sales of Jeans: Volume 2007-2012
  Table 54 Sales of Jeans: Value 2007-2012
  Table 55 Sales of Jeans: % Volume Growth 2007-2012
  Table 56 Sales of Jeans: % Value Growth 2007-2012
  Table 57 Sales of Men's Jeans: Volume 2007-2012
  Table 58 Sales of Men's Jeans: Value 2007-2012
  Table 59 Sales of Men's Jeans: % Volume Growth 2007-2012
  Table 60 Sales of Men's Jeans: % Value Growth 2007-2012
  Table 61 Sales of Women's Jeans: Volume 2007-2012
  Table 62 Sales of Women's Jeans: Value 2007-2012
  Table 63 Sales of Women's Jeans: % Volume Growth 2007-2012
  Table 64 Sales of Women's Jeans: % Value Growth 2007-2012
  Table 65 Jeans Company Shares 2008-2012
  Table 66 Jeans Brand Shares 2009-2012
  Table 67 Forecast Sales of Jeans: Volume 2012-2017
  Table 68 Forecast Sales of Jeans: Value 2012-2017
  Table 69 Forecast Sales of Jeans: % Volume Growth 2012-2017
  Table 70 Forecast Sales of Jeans: % Value Growth 2012-2017
  Table 71 Forecast Sales of Men's Jeans: Volume 2012-2017
  Table 72 Forecast Sales of Men's Jeans: Value 2012-2017
  Table 73 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
  Table 74 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
  Table 75 Forecast Sales of Women's Jeans: Volume 2012-2017
  Table 76 Forecast Sales of Women's Jeans: Value 2012-2017
  Table 77 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
  Table 78 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 79 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 80 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 81 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 82 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 83 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 84 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 86 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 87 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 88 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 89 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 90 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 91 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 92 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 93 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 94 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 95 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 96 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 97 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 98 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 99 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 100 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 101 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 102 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 103 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 104 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 105 Sales of Hosiery by Category: Volume 2007-2012
  Table 106 Sales of Hosiery by Category: Value 2007-2012
  Table 107 Sales of Hosiery by Category: % Volume Growth 2007-2012
  Table 108 Sales of Hosiery by Category: % Value Growth 2007-2012
  Table 109 Hosiery Company Shares 2008-2012
  Table 110 Hosiery Brand Shares 2009-2012
  Table 111 Forecast Sales of Hosiery by Category: Volume 2012-2017
  Table 112 Forecast Sales of Hosiery by Category: Value 2012-2017
  Table 113 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  Table 114 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 115 Sales of Footwear by Category: Volume 2007-2012
  Table 116 Sales of Footwear by Category: Value 2007-2012
  Table 117 Sales of Footwear by Category: % Volume Growth 2007-2012
  Table 118 Sales of Footwear by Category: % Value Growth 2007-2012
  Table 119 Footwear Company Shares 2008-2012
  Table 120 Footwear Brand Shares 2009-2012
  Table 121 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  Table 122 Forecast Sales of Footwear by Category: Volume 2012-2017
  Table 123 Forecast Sales of Footwear by Category: Value 2012-2017
  Table 124 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  Table 125 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 126 Sales of Sportswear: Value 2007-2012
  Table 127 Sales of Sportswear: % Value Growth 2007-2012
  Table 128 Sportswear Company Shares 2008-2012
  Table 129 Sportswear Brand Shares 2009-2012
  Table 130 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  Table 131 Forecast Sales of Sportswear: Value 2012-2017
  Table 132 Forecast Sales of Sportswear: % Value Growth 2012-2017