Anta (China) Co Ltd in Apparel and Footwear (China)

January 2017 | 3 pages | ID: A1B078E403EEN
Euromonitor International Ltd

Abstracts

Anta will strengthen its multibrand strategy in four key sports markets, namely running, basketball, cross-training and football, together with new technologies to boost product efficiency for both enthusiasts and athletes. Meanwhile, the company plans to optimise its omnichannel distribution strategy, to further achieve the integration of online and offline stores for maximum benefits and profits.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Anta (China) Co Ltd: Key Facts
  Summary 2 Anta (China) Co Ltd: Operational Indicators
Retail Operations
  Summary 3 Anta (China) Co Ltd: Retail Operational Indicators
Internet Strategy
Competitive Positioning
  Summary 4 Anta (China) Co Ltd: Competitive Position 2016