Anta (China) Co Ltd in Apparel (China)

May 2013 | 3 pages | ID: A9C80E90809EN
Euromonitor International Ltd

Abstracts

Shrinking consumer demand as well as too rapid outlet expansion, high stock levels and excessive competition increasingly became the key obstacles to the sustainable growth of local sports players in the review period, including Anta. In an attempt to improve the company’s sustainable growth in the forecast period, Anta launched several approaches in 2012 such as diversifying brands and product portfolios with FILA positioned in high-end segment while Anta and Anta Lifestyle continue to focus...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Strategic Direction
Key Facts
Summary 1 Anta (China) Co Ltd: Key Facts
Summary 2 Anta (China) Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Anta (China) Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Anta (China) Co Ltd: Competitive Position 2012
Internet Strategy