Aksal Group SA in Apparel (Morocco)
Aksal Group rebranded La senza as Oysho at the end of 2012. This chain will however continue to focus on women's underwear, nightwear and swimwear, hosiery and clothing accessories. The company is expected to focus mainly on expanding outlet volume during the forecast period. The company is unlikely to invest heavily in advertising due to its strong focus on lingerie, with such advertising likely to be considered offensive in Islamic Morocco.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Aksal Group SA: Key Facts
Summary 2 Aksal Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aksal Group SA: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 Aksal Group SA: Key Facts
Summary 2 Aksal Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aksal Group SA: Competitive Position 2012
Internet Strategy