adidas (UK) Ltd in Apparel and Footwear (United Kingdom)

April 2015 | 3 pages | ID: A8D7B5E7FD8EN
Euromonitor International Ltd

Abstracts

adidas (UK) Ltd aims to improve its competitive edge in order to remain the leading brand in sportswear in the UK. adidas recognises that it is both a performance sportswear brand and a fashionable and leisurewear brand in the UK. As such, the company aims to continue focusing its new product development on both the performance sportswear and fashion apparel markets. Its collaborations with high-profile sports personalities and various sponsorship deals ensure that the brand will maintain its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 adidas (UK) Ltd: Key Facts
  Summary 2 adidas (UK) Ltd: Operational Indicators
Competitive Positioning
  Summary 3 adidas (UK) Ltd: Competitive Position 2014
Retail Operations
Internet Strategy