adidas Portugal - Artigos Desporto SA in Apparel (Portugal)

July 2013 | 4 pages | ID: AC7C473B570EN
Euromonitor International Ltd

Abstracts

Over the forecast period, adidas expects to conquer market share from the sportswear leader Nike through ongoing investment in marketing campaigns and new product developments. In addition to sportswear, this company is likely to continue enlarging its product portfolio with the development of its streetwear adidas Neo range. With Nike sponsoring the national football team, adidas will probably continue to focus on timely advertising campaigns using some Portuguese football stars, such as Nani...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 adidas Portugal - Artigos Desporto SA: Key Facts
Summary 2 adidas Portugal - Artigos Desporto SA: Operational Indicators
Company Background
  Chart 1 adidas Portugal - Artigos Desporto SA: Adidas in Matosinhos
Production
Competitive Positioning
Summary 3 adidas Portugal - Artigos Desporto SA: Competitive Position 2012
Internet Strategy