adidas Group in Apparel and Footwear (United Arab Emirates)

September 2014 | 3 pages | ID: A6F6DD52B91EN
Euromonitor International Ltd

Abstracts

In 2013, Adidas AG overtook Nike Inc as the leading sportswear retailer in the UAE. Capitalising on this development, and in order to take advantage of the anticipated rise in uptake of sporting activities in the UAE, adidas is expecting to continue its expansion in the UAE through the openings of additional own-brand stores. adidas will continue to support that expansion through active marketing campaigns across all media, as well as through the continued extension of its wide sponsorship and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 adidas AG: Key Facts
Company Background
Competitive Positioning
Summary 2 Adidas brand: Competitive Position 2013
Retail Operations
Internet Strategy
Production