adidas España SA in Apparel and Footwear (Spain)

October 2014 | 3 pages | ID: A55EAC056F9EN
Euromonitor International Ltd

Abstracts

The popularity of adidas is growing in Spain, and its success is mainly linked to the sponsorship of the Spanish football team during the European Football Championship. Therefore, it announced the opening of new stores across the whole country, aiming to restructure its stores and the perception of its brand.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 adidas España SA: Key Facts
Summary 2 adidas España SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 adidas España SA: Competitive Position 2013
Retail Operations
Internet Strategy
Production