adidas Canada Ltd in Apparel and Footwear (Canada)

June 2014 | 3 pages | ID: A3F76C0020AEN
Euromonitor International Ltd

Abstracts

Adidas focuses on running and performance apparel and footwear. The company expects these categories to be strong drivers of growth in the future. The four-year partnership between adidas and the Canadian Olympic team signed in 2013 allows Sport Chek to carry the entire collection of 170 items, while Sports Experts and Canadian Tire carry selected items. In addition, adidas plans to strengthen its marketing strategy targeting women and further develop the Reebok brand in Canada.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 adidas Canada Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Adidas Canada Ltd: Competitive Position 2013
Retail Operations
Summary 3 adidas Canada Ltd: Retail Operational Indicators
Internet Strategy
Production