adidas Benelux BV in Apparel (Netherlands)

September 2013 | 3 pages | ID: AC5155B58D2EN
Euromonitor International Ltd

Abstracts

In 2010, adidas launched a strategic plan called Route 2015, which focuses on various initiatives to enhance its global performance and leadership. As part of this plan, it intends to increase sales per outlet in key markets such as the Netherlands with worldwide sales to reach €17 billion in 2015. Branding is anticipated to continue to play a key role in adidas Benelux’s strategy. As witnessed in 2011 with partnerships with key players such as Burton (snowboards), Diesel, G-Star...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 adidas Benelux BV: Key Facts
Company Background
  Chart 1 adidas Benelux BV: adidas in Rotterdam
Production
Competitive Positioning
Summary 2 adidas Benelux BV: Competitive Position 2012
Internet Strategy