adidas Benelux BV in Apparel and Footwear (Netherlands)

May 2015 | 3 pages | ID: A97088B2773EN
Euromonitor International Ltd

Abstracts

adidas seeks to expand from its current status as a sportswear specialist to become a more mainstream apparel and footwear company. With this in mind, company now offers a wide range of products in order to attract consumers who are interested in performance apparel and footwear for active use as well as those which are interested in sports-inspired apparel and footwear to suit a certain lifestyle and to adhere to fashion trends. Partnerships remain a crucial tool for adidas to achieve further...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 adidas Benelux BV: Key Facts
Competitive Positioning
  Summary 2 adidas Benelux BV: Competitive Position 2014
Retail Operations
Internet Strategy
  Chart 1 adidas Benelux BV: adidas Originals in Rotterdam