adidas Australia Pty Ltd in Apparel (Australia)
In terms of strategic direction, adidas Australia remains closely aligned to that of adidas globally: The promotion of performance sportswear for its key disciplines of running, football and basketball; sports-inspired fashion through adidas Originals; and encouragement of female participation in sport through the recently developed #mygirls activation. The company intends to further grow local sales through the launch of an Australia-dedicated e-commerce platform in early 2013.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 adidas Australia Pty Ltd: Key Facts
Company Background
Chart 1 adidas Australia Pty Ltd: Pitt Street Mall, Sydney
Production
Competitive Positioning
Summary 2 adidas Australia Pty Ltd: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 adidas Australia Pty Ltd: Key Facts
Company Background
Chart 1 adidas Australia Pty Ltd: Pitt Street Mall, Sydney
Production
Competitive Positioning
Summary 2 adidas Australia Pty Ltd: Competitive Position 2012
Internet Strategy