adidas America Inc in Apparel and Footwear (USA)

May 2015 | 3 pages | ID: A2F57CC3FB1EN
Euromonitor International Ltd

Abstracts

North America is expected to be a major priority for the company’s senior management in 2015. The company is expected to focus on increasing the relevance of its brands among US consumers. Brand campaigns launched for adidas and Reebok during 2014 aimed at showcasing that the brands know and understand athletes’ motivations better than any other sports brands in the world. With a goal to developing the right products for the US, the company has secured the services of new external design talent...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 adidas America Inc: Key Facts
  Summary 2 adidas America Inc: Global Operational Indicators
Competitive Positioning
  Summary 3 adidas America Inc: Competitive Position 2014
Retail Operations
  Summary 4 adidas America Inc: Retail Operational Indicators
Internet Strategy