adidas AG in Apparel (United Arab Emirates)

July 2013 | 3 pages | ID: A2557FB98BBEN
Euromonitor International Ltd

Abstracts

During the forecast period, adidas is likely to further expand its presence in the United Arab Emirates through store openings and on-going marketing and sponsorship activities. For example, adidas will continue to support the Standard Chartered Dubai Marathon and use events like these to support its ClimaCool technology, which should prove popular in the country’s hot weather. In addition, adidas formed a partnership with the social sports company Duplays in January 2013 that has 40,000...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 adidas AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 adidas AG: Competitive Position 2012
Internet Strategy