adidas AG in Apparel (Saudi Arabia)

July 2013 | 2 pages | ID: A1D5C2F5D43EN
Euromonitor International Ltd

Abstracts

As one of the leading players within apparel in Saudi Arabia, adidas already held significant share, in particular within men's outerwear. The company's key challenge and focus area will therefore be trying to expand its consumer base, with low exercise rates and conservative attitudes in the country representing the biggest barriers to growth. Nevertheless, adidas will likely continue careful outlet expansion in the country and also try to capitalise on the slowly emerging group of female...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 adidas AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 adidas AG: Competitive Position 2012
Internet Strategy