OTT Video Services: Trends and Competition
The OTT video services market continues to evolve, with new, large, global services joining an already crowded market. Services are testing new business models, user experiences, and distribution options to reach and monetize users. This industry report discusses the trends that have arisen over the past year and that will impact the future year for the OTT video service market in North America and globally. The report includes a forecast for OTT video service adoption and revenues.
Bottom Line
Overall OTT Video Service Market Trends
Unprecedented OTT Video Consumption
Growing Divide between OTT and Pay TV
Evolution of Content Windowing
Subscription OTT Service Market
Launch of High-Profile Services
Reduction in Original Content Production
Shifts in Partnerships
Competitive Overview
Ad-Based OTT Service Market
High-Profile Acquisitions
Influx of Original and Exclusive Content
Residual Impact of COVID-19
Competitive Overview
Transactional OTT Service Market
Continued Dominance of Tech Giants
Movie Theater Operators Launch Services
Transactional Offerings Integrated into Services
Competitive Overview
Key Trends to Watch
Slowdown in High-Profile Service Launches
Service Consolidation
Shift to Streaming-First Organizations
Market Forecast: US OTT Service Subscriptions and Revenue, 2021-2026
Forecast Methodology and Assumptions
Forecast
Implications and Recommendations
Glossary
Appendix
Consumer Data Methodology
Attribution
Overall OTT Video Service Market Trends
Unprecedented OTT Video Consumption
Growing Divide between OTT and Pay TV
Evolution of Content Windowing
Subscription OTT Service Market
Launch of High-Profile Services
Reduction in Original Content Production
Shifts in Partnerships
Competitive Overview
Ad-Based OTT Service Market
High-Profile Acquisitions
Influx of Original and Exclusive Content
Residual Impact of COVID-19
Competitive Overview
Transactional OTT Service Market
Continued Dominance of Tech Giants
Movie Theater Operators Launch Services
Transactional Offerings Integrated into Services
Competitive Overview
Key Trends to Watch
Slowdown in High-Profile Service Launches
Service Consolidation
Shift to Streaming-First Organizations
Market Forecast: US OTT Service Subscriptions and Revenue, 2021-2026
Forecast Methodology and Assumptions
Forecast
Implications and Recommendations
Glossary
Appendix
Consumer Data Methodology
Attribution
LIST OF FIGURES
OTT Service Use by Business Model
Penetration of OTT vs. Traditional Pay TV
Most Preferred Source to Watch New Movies
Major OTT Subscription Service Uptake
Number of OTT Subscriptions
Likelihood of Cancelling OTT Service Due to Lack of New Content
Key Subscription OTT Services
Use of Ad-Based OTT Services
Drivers of Ad-Supported OTT Service Use
Key Ad-Based OTT Services
Use of Transactional OTT Services
Transactional OTT Service User Experience
Key Transactional OTT Services
Forecast of US OTT Subscriptions (2021-2026)
Forecast of US OTT Subscription Revenue (2021-2026)
OTT Service Use by Business Model
Penetration of OTT vs. Traditional Pay TV
Most Preferred Source to Watch New Movies
Major OTT Subscription Service Uptake
Number of OTT Subscriptions
Likelihood of Cancelling OTT Service Due to Lack of New Content
Key Subscription OTT Services
Use of Ad-Based OTT Services
Drivers of Ad-Supported OTT Service Use
Key Ad-Based OTT Services
Use of Transactional OTT Services
Transactional OTT Service User Experience
Key Transactional OTT Services
Forecast of US OTT Subscriptions (2021-2026)
Forecast of US OTT Subscription Revenue (2021-2026)
