Changes to TV Packages
This 360 View Update analyzes current trends and consumer opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to TV services by differing subscriber groups, including Upgraders, Downgraders, and First-time Subscribers. The analysis also explores subscriber and demographic groups to understand consumer priorities regarding the channels bundled into pay-TV channel packages, including must-have channels that can be used to build targeted offerings.
ABOUT THE RESEARCH
PREVIOUS RESEARCH
INDUSTRY INSIGHT
KEY FINDINGS
RECOMMENDATIONS
CHANGE IN PAY-TV SERVICE SUBSCRIPTIONS
Pay-TV Service Subscription (2011 - 2016)
Recent Change to Pay-TV Service (2015 - 2016)
% Making a Recent Change to Pay TV Services by Provider (Q1/16)
Downgrades of Pay-TV Service by Provider (2015 - 2016)
COMPARISON OF SUBSCRIBER GROUPS: UPGRADERS, DOWNGRADERS, AND FIRST-TIME SUBSCRIBERS
Demographic Comparison of Pay-TV Upgraders, Downgraders, New Subscribers, & All Pay-TV HHs (Q1/16)
Net Promoter Score: Comparing Pay-TV Subscribers (Q1/16)
OTT Service Subscription by Subscriber Groups (Q1/16)
Number of OTT Service Subscriptions by Subscriber Groups (Q1/16)
Top Pay-TV Features That Need Improvement by Pay-TV Service Upgrade (Q1/16)
MUST-HAVE CHANNELS IN THE PAY TV PACKAGE
Difficulty in Giving Up Network/Channel Types in a Pay-TV Package (Q1/16)
Difficulty Giving Up Channels in Pay-TV Package by Subscriber Groups (Q1/16)
APPEAL OF CHANNELS IN THE PAY-TV CHANNEL PACKAGE
Average Appeal of Local Broadcast Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Information and Education Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of General Entertainment Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of News Channels in Pay-TV Package by Subscriber Groups (Q1/15)
Average Appeal of Special Interest Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Premium Movie Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Sports Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Lifestyle Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Younger Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Older Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Popular Culture Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Spanish Language Channels in Pay-TV Package by Subscriber Groups (Q4/15)
PREVIOUS RESEARCH
INDUSTRY INSIGHT
KEY FINDINGS
RECOMMENDATIONS
CHANGE IN PAY-TV SERVICE SUBSCRIPTIONS
Pay-TV Service Subscription (2011 - 2016)
Recent Change to Pay-TV Service (2015 - 2016)
% Making a Recent Change to Pay TV Services by Provider (Q1/16)
Downgrades of Pay-TV Service by Provider (2015 - 2016)
COMPARISON OF SUBSCRIBER GROUPS: UPGRADERS, DOWNGRADERS, AND FIRST-TIME SUBSCRIBERS
Demographic Comparison of Pay-TV Upgraders, Downgraders, New Subscribers, & All Pay-TV HHs (Q1/16)
Net Promoter Score: Comparing Pay-TV Subscribers (Q1/16)
OTT Service Subscription by Subscriber Groups (Q1/16)
Number of OTT Service Subscriptions by Subscriber Groups (Q1/16)
Top Pay-TV Features That Need Improvement by Pay-TV Service Upgrade (Q1/16)
MUST-HAVE CHANNELS IN THE PAY TV PACKAGE
Difficulty in Giving Up Network/Channel Types in a Pay-TV Package (Q1/16)
Difficulty Giving Up Channels in Pay-TV Package by Subscriber Groups (Q1/16)
APPEAL OF CHANNELS IN THE PAY-TV CHANNEL PACKAGE
Average Appeal of Local Broadcast Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Information and Education Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of General Entertainment Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of News Channels in Pay-TV Package by Subscriber Groups (Q1/15)
Average Appeal of Special Interest Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Premium Movie Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Sports Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Lifestyle Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Younger Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Older Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Popular Culture Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Spanish Language Channels in Pay-TV Package by Subscriber Groups (Q4/15)
