Maximizing LTE’s potential requires exploiting management and optimization
As the popularity of mobile broadband has exploded, operators are increasingly facing the same conundrum as their fixed counterparts. Namely, that traffic and costs are growing faster than revenues. LTE may be a tabula rasa, but it is not a panacea: improving profitability while maintaining a high-quality customer experience in the LTE era will require policy and traffic management and optimization tools that reduce traffic and network congestion; respond to real-time network conditions and user requirements; and help retool mobile operator business models for the broadband world.
EXECUTIVE SUMMARY
IN A NUTSHELL
OVUM VIEW
REDUCE, RESPOND, RETOOL
KEY MESSAGES
OPERATORS MUST EXPLOIT TRAFFIC AND POLICY MANAGEMENT TO USE SCARCE RAN BANDWIDTH EFFECTIVELY WITHOUT LEAVING MONEY ON THE TABLE
MOBILE OPERATORS MUST HARNESS LTE TO MOVE FROM A “BEST EFFORT” TO A MANAGED BROADBAND EXPERIENCE AND RETOOL BUSINESS MODELS
THE PROMISE AND CHALLENGE OF LTE
COPING WITH THE DATA TRAFFIC EXPLOSION AND RELATED PRESSURE ON PROFITABILITY
TRAFFIC GROWTH WILL CONTINUE TO OUTPACE REVENUE GROWTH
SERVICE PRICING POLICY HAS FURTHER DECOUPLED REVENUES FROM RESOURCES
IMPACTS OF LTE
NETWORK INVESTMENT STRATEGIES AND LTE MIGRATION
BUSINESS MODEL EVOLUTION IN THE BROADBAND ERA
MAXIMIZING LTE’S POTENTIAL
USING 3GPP STANDARDS FOR POLICY CONTROL
MANAGING TRAFFIC AND REDUCING BANDWIDTH USAGE THROUGH OPTIMIZATION
HARNESSING POLICY AND QOS PRIORITY MANAGEMENT TO MOVE BEYOND “BEST EFFORT” TO A MANAGED BROADBAND EXPERIENCE
SORTING THROUGH LOTS OF OPTIONS
VALUE-ADDED SERVICE OPPORTUNITIES
MOVING BEYOND ACCESS TO DIFFERENTIATED SERVICES
LEVERAGING SUBSCRIBERS’ HABITS AND LOCATION TO PERSONALIZE SERVICES
A STANDARDS-BASED TOOLKIT PROVIDED BY TRUSTED PARTNERS
IN A NUTSHELL
OVUM VIEW
REDUCE, RESPOND, RETOOL
KEY MESSAGES
OPERATORS MUST EXPLOIT TRAFFIC AND POLICY MANAGEMENT TO USE SCARCE RAN BANDWIDTH EFFECTIVELY WITHOUT LEAVING MONEY ON THE TABLE
MOBILE OPERATORS MUST HARNESS LTE TO MOVE FROM A “BEST EFFORT” TO A MANAGED BROADBAND EXPERIENCE AND RETOOL BUSINESS MODELS
THE PROMISE AND CHALLENGE OF LTE
COPING WITH THE DATA TRAFFIC EXPLOSION AND RELATED PRESSURE ON PROFITABILITY
TRAFFIC GROWTH WILL CONTINUE TO OUTPACE REVENUE GROWTH
SERVICE PRICING POLICY HAS FURTHER DECOUPLED REVENUES FROM RESOURCES
IMPACTS OF LTE
NETWORK INVESTMENT STRATEGIES AND LTE MIGRATION
BUSINESS MODEL EVOLUTION IN THE BROADBAND ERA
MAXIMIZING LTE’S POTENTIAL
USING 3GPP STANDARDS FOR POLICY CONTROL
MANAGING TRAFFIC AND REDUCING BANDWIDTH USAGE THROUGH OPTIMIZATION
HARNESSING POLICY AND QOS PRIORITY MANAGEMENT TO MOVE BEYOND “BEST EFFORT” TO A MANAGED BROADBAND EXPERIENCE
SORTING THROUGH LOTS OF OPTIONS
VALUE-ADDED SERVICE OPPORTUNITIES
MOVING BEYOND ACCESS TO DIFFERENTIATED SERVICES
LEVERAGING SUBSCRIBERS’ HABITS AND LOCATION TO PERSONALIZE SERVICES
A STANDARDS-BASED TOOLKIT PROVIDED BY TRUSTED PARTNERS
LIST OF FIGURES
Figure 1: All 3GPP/3GPP2 mobile broadband roads lead to LTE
Figure 2: Services that will be important over LTE
Figure 1: All 3GPP/3GPP2 mobile broadband roads lead to LTE
Figure 2: Services that will be important over LTE
