LTE Case Study: Assessing Teliasonera’s First-Mover Advantage
In December 2009, TeliaSonera became the first operator in the world to commercially launch LTE services. The operator plans to expand LTE coverage significantly from its limited starting points in Oslo (Norway) and Stockholm (Sweden) in 2010, as well as in a number of other markets in which the company operates. Although much has been made of its first-mover advantage, significant challenges come hand-in-hand with the benefits.
Executive summary
In a nutshell
Ovum view
TeliaSonera’s LTE strategy
LTE is a key pillar of corporate strategy
World’s first LTE operator is a huge marketing “coup”
A range of practical benefits too
Deployment plans
Progressive expansion across the Nordics and Baltics
Network expansion in Sweden and Norway
Deployment costs kept to a minimum
LTE infrastructure and device suppliers
LTE network infrastructure suppliers for Norway and Sweden
Huawei misses out on network expansion
Samsung the sole LTE device supplier at launch
LTE service offering
The dawn of a new era
Field performance highlights the importance of setting expectations
Achieved rates fail to meet advertised peak rates
Limited LTE coverage creates short-term 3G / 4G handover pain
Early customer feedback is positive, but skewed towards technophiles
Telia’s LTE service offering
NetCom’s LTE service offering
TeliaSonera’s high-end HSPA and 4G offers compared
Telia’s 4G service compared to competitors’ high-end HSPA offers
In a nutshell
Ovum view
TeliaSonera’s LTE strategy
LTE is a key pillar of corporate strategy
World’s first LTE operator is a huge marketing “coup”
A range of practical benefits too
Deployment plans
Progressive expansion across the Nordics and Baltics
Network expansion in Sweden and Norway
Deployment costs kept to a minimum
LTE infrastructure and device suppliers
LTE network infrastructure suppliers for Norway and Sweden
Huawei misses out on network expansion
Samsung the sole LTE device supplier at launch
LTE service offering
The dawn of a new era
Field performance highlights the importance of setting expectations
Achieved rates fail to meet advertised peak rates
Limited LTE coverage creates short-term 3G / 4G handover pain
Early customer feedback is positive, but skewed towards technophiles
Telia’s LTE service offering
NetCom’s LTE service offering
TeliaSonera’s high-end HSPA and 4G offers compared
Telia’s 4G service compared to competitors’ high-end HSPA offers
LIST OF TABLES
Table 1: TeliaSonera’ Nordic and Baltic market LTE plans
Table 2: Vendors for TeliaSonera’s LTE networks in Norway and Sweden
Table 3: Comparison of TeliaSonera’s high-end HSPA and 4G services
Table 4: Comparison of Telia’s 4G service with rival offers in Sweden
Table 1: TeliaSonera’ Nordic and Baltic market LTE plans
Table 2: Vendors for TeliaSonera’s LTE networks in Norway and Sweden
Table 3: Comparison of TeliaSonera’s high-end HSPA and 4G services
Table 4: Comparison of Telia’s 4G service with rival offers in Sweden
LIST OF FIGURES
Figure 1: LTE coverage map in Stockholm at launch
Figure 2: Current LTE coverage in Oslo
Figure 3: Initial networks in Stockholm and Oslo
Figure 4: Download times comparison for a 5MB song track
Figure 1: LTE coverage map in Stockholm at launch
Figure 2: Current LTE coverage in Oslo
Figure 3: Initial networks in Stockholm and Oslo
Figure 4: Download times comparison for a 5MB song track
