Successful App Business Models: Trends and Case Studies 2Q 2013

January 2013 | 62 pages | ID: SEA879FE88FEN
Parks Associates

Abstracts

This report analyzes the mobile app market, highlights consumer usage trends, and evaluates four major app developer business models. The report uses case studies of six mobile apps to showcase how app developers build and grow their businesses.

Contents

1 REPORT SUMMARY

1.1 Purpose and Scope of Report
1.2 Research Approach

2 TRENDS IN CONSUMER APP USAGE

2.1 Successful Apps by Device Platform
2.2 App Spending by Platform

3 TRENDS BY APP REVENUE MODEL

3.1 Free and Premium Upgrade Models
3.2 Subscription
3.3 In-app Purchases (IAPs)
3.4 In-app Advertising

4 CASE STUDIES: SUCCESSFUL APP BUSINESS MODELS

4.1 Game App: SuperCell
4.2 Social App: Path
4.3 Music App: Slacker Radio
4.4 Photo/Video App: BeFunky
4.5 Retail App: ShopSavvy
4.6 Wellness & Fitness App: Endomondo

5 MARKET IMPLICATIONS & OUTLOOK

5.1 Market Implications
5.2 Market Outlook
  Resource Book
  GLOSSARY of Terms
  Company INDEX

List Of Figures

LIST OF FIGURES

Rise of Connected Device Ownership (2010-2013)
App Download Pattern by Device Platform
CE Device Internet Connectivity
Top-Five Most Used App Type by Device Platform
Types of Apps Owned by Device Platform
In-App Purchase Types by Device Platform
Total In-App Purchase Spending by Device Platform
Mobile App Spending by Demographic
Smartphone In-app Purchase Spending
Leading iPhone Apps Featuring In-app Purchases
Endomondo Revenue Models
User Affinity: Endomondo Relative to Competition
Mobile App Revenue Forecast Methodology
North American Mobile App Revenue Forecast (2012-2017)