Broadcasting & Cable TV in China

December 2025 | 36 pages | ID: B36C2150B886EN
MarketLine

Abstracts

Summary

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
• The Chinese broadcasting & cable TV market recorded revenues of $67.5 billion in 2024, representing a compound annual growth rate (CAGR) of 3.7% between 2019 and 2024.
• The TV subscriptions segment accounted for the market's largest proportion in 2024, with total revenues of $37.0 billion, equivalent to 54.9% of the market's overall value.
• In 2024, the Chinese broadcasting & cable TV market witnessed an annual growth of 4.9% due to the increased households with television sets. According to the National Bureau of Statistics of China, in 2024, households with television sets in China reached 486.6 million, up 0.8% from 2023.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
• Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts

Reasons to Buy

• What was the size of the China broadcasting & cable tv market by value in 2024?
• What will be the size of the China broadcasting & cable tv market in 2029?
• What factors are affecting the strength of competition in the China broadcasting & cable tv market?
• How has the market performed over the last five years?
• What are the main segments that make up China's broadcasting & cable tv market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the strengths of the leading players?

8 COMPANY PROFILES

8.1. CCTV International Network Co Ltd
8.2. Hunan Mgtv.com Interactive Entertainment Media Co Ltd
8.3. Shanghai Media Group Inc
8.4. Jiangsu Broadcasting Cable Information Network Corp Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: China broadcasting & cable TV market value: $ billion, 2019-24
Table 2: China broadcasting & cable TV market category segmentation: % share, by value, 2019-24
Table 3: China broadcasting & cable TV market category segmentation: $ billion, 2019-24
Table 4: China broadcasting & cable TV market geography segmentation: $ billion, 2024
Table 5: China broadcasting & cable TV market value forecast: $ billion, 2024-29
Table 6: CCTV International Network Co Ltd: Key Facts
Table 7: CCTV International Network Co Ltd: Key Employees
Table 8: Hunan Mgtv.com Interactive Entertainment Media Co Ltd: Key Facts
Table 9: Hunan Mgtv.com Interactive Entertainment Media Co Ltd: Key Employees
Table 10: Shanghai Media Group Inc: Key Facts
Table 11: Shanghai Media Group Inc: Key Employees
Table 12: Jiangsu Broadcasting Cable Information Network Corp Ltd: Key Facts
Table 13: Jiangsu Broadcasting Cable Information Network Corp Ltd: Annual Financial Ratios
Table 14: Jiangsu Broadcasting Cable Information Network Corp Ltd: Key Employees
Table 15: China Size of Population (Million), 2020-24
Table 16: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 17: China GDP (Current Prices, $ Billion), 2020-24
Table 18: China Inflation, 2020-24
Table 19: China Consumer Price Index (Absolute), 2020-24
Table 20: China Exchange Rate, 2019-24

List Of Figures

LIST OF FIGURES

Figure 1: China broadcasting & cable TV market value: $ billion, 2019-24
Figure 2: China broadcasting & cable TV market category segmentation: $ billion, 2019-24
Figure 3: China broadcasting & cable TV market geography segmentation: % share, by value, 2024
Figure 4: China broadcasting & cable TV market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the broadcasting & cable TV market in China, 2024
Figure 6: Drivers of buyer power in the broadcasting & cable TV market in China, 2024
Figure 7: Drivers of supplier power in the broadcasting & cable TV market in China, 2024
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in China, 2024
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in China, 2024
Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in China, 2024