Mobile Phones in Turkey

July 2024 | 43 pages | ID: MD381C00F94EN
MarketLine

Abstracts

Mobile Phones in Turkey

Summary

Mobile Phones in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The mobile phones market includes mobile phone service revenues and average minutes of usage (MOU). Market values include revenues from mobile service providers and other members of the mobile service value chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes cover prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up of the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
• The Turkish mobile phones market recorded revenues of $5.7 billion in 2023, representing a negative compound annual growth rate (CAGR) of 2.4% between 2018 and 2023.
• Market consumption volumes declined with a negative CAGR of 0.1% between 2018 and 2023, to reach a total of 903.2 average MOU in 2023.
• The Turkish market accounted for 3.9% of the European mobile phones market in 2023.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Turkey
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Turkey
• Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Turkey mobile phones market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Turkey mobile phones market by value in 2023?
• What will be the size of the Turkey mobile phones market in 2028?
• What factors are affecting the strength of competition in the Turkey mobile phones market?
• How has the market performed over the last five years?
• Who are the top competitors in Turkey's mobile phones market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?

8 COMPANY PROFILES

8.1. Vodafone Group Plc
8.2. Turkcell
8.3. Turk Telekomunikasyon AS

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Turkey mobile phones market value: $ billion, 2018-23
Table 2: Turkey mobile phones market volume: Average MOU, 2018-23
Table 3: Turkey mobile phones market category segmentation: % share, by volume, 2018-2023
Table 4: Turkey mobile phones market category segmentation: Average MOU, 2018-2023
Table 5: Turkey mobile phones market geography segmentation: $ billion, 2023
Table 6: Turkey mobile phones market value forecast: $ billion, 2023-28
Table 7: Turkey mobile phones market volume forecast: Average MOU, 2023-28
Table 8: Vodafone Group Plc: key facts
Table 9: Vodafone Group Plc: Annual Financial Ratios
Table 10: Vodafone Group Plc: Key Employees
Table 11: Turkcell: key facts
Table 12: Turkcell: Key Employees
Table 13: Turk Telekomunikasyon AS: key facts
Table 14: Turk Telekomunikasyon AS: Annual Financial Ratios
Table 15: Turk Telekomunikasyon AS: Key Employees
Table 16: Turkey size of population (million), 2019-23
Table 17: Turkey real gdp (constant 2010 prices, $ billion), 2019-23
Table 18: Turkey gdp (current prices, $ billion), 2019-23
Table 19: Turkey inflation, 2019-23
Table 20: Turkey consumer price index (absolute), 2019-23
Table 21: Turkey exchange rate, 2018-23

List Of Figures

LIST OF FIGURES

Figure 1: Turkey mobile phones market value: $ billion, 2018-23
Figure 2: Turkey mobile phones market volume: Average MOU, 2018-23
Figure 3: Turkey mobile phones market category segmentation: Average MOU, 2018-2023
Figure 4: Turkey mobile phones market geography segmentation: % share, by value, 2023
Figure 5: Turkey mobile phones market value forecast: $ billion, 2023-28
Figure 6: Turkey mobile phones market volume forecast: Average MOU, 2023-28
Figure 7: Forces driving competition in the mobile phones market in Turkey, 2023
Figure 8: Drivers of buyer power in the mobile phones market in Turkey, 2023
Figure 9: Drivers of supplier power in the mobile phones market in Turkey, 2023
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Turkey, 2023
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Turkey, 2023
Figure 12: Drivers of degree of rivalry in the mobile phones market in Turkey, 2023