3G in Africa: Growth Gets Under Way

Date: January 22, 2011
Pages: 24
Price:
US$ 2,500.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: 30557243001EN
Leaflet:

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3G in Africa: Growth Gets Under Way
Introduction

3G services arrived in Africa in 2004. Since then the number of GSM mobile networks currently offering 3G services has grown to 54 out of a total of 155 in 24 different states.

Features and benefits
  • Understand and assess the 3G mobile data opportunity in the emerging African market.
  • Gain insight into the 3G market drivers and inhibitors.
Highlights

Ovum expects the number of 3G HSPA connections to rise from 18.3 million in 2010 to over 164 million by 2014, with revenues to rise to $3.4bn, up from $433m.

Your key questions answered
  • What are the current market drivers for 3G uptake across Africa?
  • What strategies have the current 3G network operators deployed and what success has this yielded?
  • What does the future hold for 3G and mobile data services in Africa?
SUMMARY

In a nutshell
Key messages
  3G connections will continue to grow
  Operators will look to data services as a means of arresting declining ARPU
  Regulatory environment remains challenging
  Cautious rollouts
  Competitive 3G pricing
  The high cost of devices and services continue to inhibit growth
Recommendations for players
  Network operators must balance network and service strategy
  Equipment vendors must expect a very price-sensitive market

THE 3G OPPORTUNITY IN AFRICA

Current state of play
Voice remains key revenue generator

3G MARKET DRIVERS AND INHIBITORS

  User demand
  Devices
  International capacity
  Poor and/or expensive infrastructure

3G SPECTRUM AND LICENSING

Licensing approaches and costs

3G POSITIONING OF AFRICAN OPERATORS

Basic connectivity versus a full service provider
Leaders
Challengers
Niche market players

3G NETWORK ROLLOUT STRATEGIES

The broad picture
Four generic network rollout strategies
  Cost-effective voice
  Migration of existing 2G subscribers
  Data boost from broadband services
  Deriving value from under-penetrated segments

3G NETWORK ROLLOUT ISSUES

  Capacity considerations
  Outsourced infrastructure
  Operators out in the cold
  Technology roadmap
  BSS/OSS opportunity

PRODUCT, SERVICE, AND MARKETING STRATEGIES

3G SEGMENTATION

  Business users
  Urban consumers
  Rural communities
Product and pricing strategies

3G DEVICES

APPENDIX

Methodology
Author
Ovum Consulting
Disclaimer
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