- The report contains detailed information about Local.com Corp. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for Local.com Corp.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The Local.com Corp. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes Local.com Corp. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Local.com Corp. business.
About Local.com Corp.
Local.com Corporation operates a local search Website, Local.com. The company has approximately 15 million monthly unique visitors, a private label local syndication network of approximately 750 U.S. regional media sites, a local distribution network for its advertising feeds, and a sales and advertiser services operation for approximately 50,000 direct monthly subscribers.
The company provides approximately 20 million consumers each month with relevant search results for local businesses, products and services.
In 2009, the company aligned its operations into three distinct business units: Owned and Operated (O&O), Network, and Sales and Ad Services (SAS).
The companys O&O business unit is comprised of its Web site Local.com. Local.com is principally a local business directory site that provides information on approximately 14 million local businesses that the company has indexed and made findable to consumers searching for products or services in their local area using its proprietary technologies. Business listings appearing on Local.com may include photographs, user ratings and reviews, video, product information, coupons, and hours of operation.
The companys Network business unit includes both LSN and LDN. The companys LSN integrates its geo-targeted small business directories into approximately 750 Websites of its U.S.-based regional media partners, which include local newspapers and television stations. These targeted small business directories are displayed on its LSN partners Web site and indexed by the major search engines, resulting in users visiting these directories, which the company monetize with advertising, and share a portion of its revenues with its regional media partners. The companys LDN is comprised of local search and directory partners that take its XML-based advertising feeds and integrate it in their own look and feel search results.
The company manages all its advertisers, both direct and indirect, via its SAS business unit. Indirect advertisers are provided by partners such as Yahoo!, SuperMedia, and other ad providers. The company also serves its own direct advertisers on its site with its Local Promote subscription advertising product. Local Promote provides local businesses with placement with in targeted search results in specific categories and geographic regions on Local.com. It provides subscribing customers with the ability to build their own branded Web pages, including logos, photos, taglines, and special offer links. Subscribers to its Local Promote product also have their businesses listings automatically submitted to the major search engines. The company had approximately 40,000 direct customers for an ad on Local.com or for Web hosting services. Local Promote is a subscription advertising product for local businesses.
The companys major customers are Yahoo! Inc.; and SuperMedia Inc.
The companys primary competitors include Yahoo!
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It means that we have all necessary data in our database to prepare the report but need 2-3 days to complete it. During this time we are also updating the report with respect to the current moment. So, you can get all the most recent data available for the same price. Please note that preparation of additional types of analyses requires extra time.
1. LOCAL.COM CORP. COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. LOCAL.COM CORP. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. LOCAL.COM CORP. SWOT ANALYSIS
4. LOCAL.COM CORP. FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. LOCAL.COM CORP. COMPETITORS AND INDUSTRY ANALYSIS
5.1. Local.com Corp. Direct Competitors
5.2. Comparison of Local.com Corp. and Direct Competitors Financial Ratios
5.3. Comparison of Local.com Corp. and Direct Competitors Stock Charts
5.4. Local.com Corp. Industry Analysis
5.4.1. Software and Technology Services Industry Snapshot
5.4.2. Local.com Corp. Industry Position Analysis
6. LOCAL.COM CORP. NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. LOCAL.COM CORP. EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. LOCAL.COM CORP. ENHANCED SWOT ANALYSIS2
9. UNITED STATES PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. LOCAL.COM CORP. IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. LOCAL.COM CORP. PORTER FIVE FORCES ANALYSIS2
12. LOCAL.COM CORP. VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
Local.com Corp. Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Local.com Corp. Key Executives
Key Executives Biographies1
Key Executives Compensations1
Local.com Corp. Major Shareholders
Local.com Corp. History
Local.com Corp. Products
Revenues by Segment
Revenues by Region
Local.com Corp. Offices and Representations
Local.com Corp. SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Local.com Corp. Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Local.com Corp. Capital Market Snapshot
Local.com Corp. Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Software and Technology Services Industry Statistics
Local.com Corp. Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Local.com Corp. Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
Local.com Corp. Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Local.com Corp. 1-year Stock Charts
Local.com Corp. 5-year Stock Charts
Local.com Corp. vs. Main Indexes 1-year Stock Chart
Local.com Corp. vs. Direct Competitors 1-year Stock Charts
Local.com Corp. Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?