Games Software in China

Date: August 12, 2016
Pages: 35
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: GED52B62AEFEN
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Games Software in China
SUMMARY

Games Software in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY FINDINGS
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the games software market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the games software market in China
  • Leading company profiles reveal details of key games software market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China games software market with five year forecasts
SYNOPSIS

Essential resource for top-line data and analysis covering the China games software market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

REASONS TO BUY
  • What was the size of the China games software market by value in 2015?
  • What will be the size of the China games software market in 2020?
  • What factors are affecting the strength of competition in the China games software market?
  • How has the market performed over the last five years?
  • How large is China’s games software market in relation to its regional counterparts?
KEY HIGHLIGHTS

The games software market includes retail sales of games for domestic games consoles, handheld games consoles, mobile phones and other wireless devices; and games for PC and Mac desktop computers. Online games are excluded (e.g. Second Life). Console hardware sales are excluded. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2015 annual average exchange rates.

The Chinese games software market had total revenues of $0.8bn in 2015, representing a compound annual growth rate (CAGR) of 13.8% between 2011 and 2015.

Music, video, book, stationery and entertainment software specialists accounted for the largest proportion of sales in the Chinese games software market in 2015. Sales through this channel generated $0.5bn, equivalent to 62.9% of the market's overall value.

A console ban has been lifted tentatively in China, although the decade long ban has impacted on Chinese gaming culture. The preferred method is now PC or mobile, with free to play games or subscription the main form of gaming.
Executive Summary
Market value
Market value forecast
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Geography segmentation
Market distribution
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alibaba Group Holding Limited
NetEase, Inc.
Shanda Games Limited
Tencent Holdings Limited
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

LIST OF TABLES

Table 1: China games software market value: $ million, 2011–15
Table 2: China games software market geography segmentation: $ million, 2015
Table 3: China games software market distribution: % share, by value, 2015
Table 4: China games software market value forecast: $ million, 2015–20
Table 5: Alibaba Group Holding Limited: key facts
Table 6: Alibaba Group Holding Limited: key financials ($)
Table 7: Alibaba Group Holding Limited: key financials (CNY)
Table 8: Alibaba Group Holding Limited: key financial ratios
Table 9: NetEase, Inc.: key facts
Table 10: NetEase, Inc.: key financials ($)
Table 11: NetEase, Inc.: key financials (CNY)
Table 12: NetEase, Inc.: key financial ratios
Table 13: Shanda Games Limited: key facts
Table 14: Tencent Holdings Limited: key facts
Table 15: Tencent Holdings Limited: key financials ($)
Table 16: Tencent Holdings Limited: key financials (CNY)
Table 17: Tencent Holdings Limited: key financial ratios
Table 18: China size of population (million), 2011–15
Table 19: China gdp (constant 2005 prices, $ billion), 2011–15
Table 20: China gdp (current prices, $ billion), 2011–15
Table 21: China inflation, 2011–15
Table 22: China consumer price index (absolute), 2011–15
Table 23: China exchange rate, 2011–15

LIST OF FIGURES

Figure 1: China games software market value: $ million, 2011–15
Figure 2: China games software market geography segmentation: % share, by value, 2015
Figure 3: China games software market distribution: % share, by value, 2015
Figure 4: China games software market value forecast: $ million, 2015–20
Figure 5: Forces driving competition in the games software market in China, 2015
Figure 6: Drivers of buyer power in the games software market in China, 2015
Figure 7: Drivers of supplier power in the games software market in China, 2015
Figure 8: Factors influencing the likelihood of new entrants in the games software market in China, 2015
Figure 9: Factors influencing the threat of substitutes in the games software market in China, 2015
Figure 10: Drivers of degree of rivalry in the games software market in China, 2015
Figure 11: Alibaba Group Holding Limited: revenues & profitability
Figure 12: NetEase, Inc.: revenues & profitability
Figure 13: NetEase, Inc.: assets & liabilities
Figure 14: Tencent Holdings Limited: revenues & profitability
Figure 15: Tencent Holdings Limited: assets & liabilities
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