Global Digital Signage (Digital OOH) Market: 2011 Edition

Date: June 22, 2011
Pages: 58
Price:
US$ 800.00
Publisher: Koncept Analytics
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G3E4A047DECEN
Leaflet:

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Global Digital Signage (Digital OOH) Market: 2011 Edition
Digital Signage also known as dynamic signage, digital-out-of home, electronic signage or narrowcasting has become the fastest-growing marketing and communications medium. Digital signage is a form of out-of-home advertising in which content and messages are displayed on an electronic screen or digital sign such as LCD, LED, Plasma Displays typically with the goal of delivering targeted messages to specific locations at specific times. As people spend less time at home and less time watching TV, digital signage media attracts the attention of consumers outside the home. The digital signage market is comprised of two primary subsectors: digital place-based networks and digital billboards.

The overall digital signage market witnessed consistent growth over the years 2005-2010 except in 2009 wherein the market declined due to global economic slowdown and drastic corporate budget cuts. The upward momentum will definitely continue in the coming years due to several key trends including shift in consumer behaviors, improved audience metrics, more effective sales and marketing strategies. In addition, declining costs of digital display panels have also encouraged advertisers to shift to digital signage.

The U.S. is the world’s largest market however Asia/Pacific also witnessed strong growth driven by gains in China and India. The digital signage market is a relatively new market that is characterized by high fragmentation and extremely intense competition.
The report titled “Global Digital Signage (Digital OOH) Market: 2011 Edition” analyzes the global digital signage market with a special focus on country analysis like the US, China, India and the UK. The report assesses the opportunities for the digital signage market especially in high growth countries like China and India. The factors driving the growth of the industry are analyzed and the barriers to the growth of this niche advertising sector have been discussed in the report. Also, the supply chain of the digital signage industry has been studied to focus on the different types of players engaged in the value chain. Also, the competitive aspect of the market is highlighted and the key players profiled with their strategies for this market.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the digital signage industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
1. GLOBAL OUTDOOR ADVERTISING MARKET

1.1 Overview
1.2 Global Advertisement Spending
1.3 Global Outdoor Advertisement Spending

2. DIGITAL SIGNAGE (DIGITAL OUT OF HOME) MARKET: AN OVERVIEW

2.1 Introduction: Digital Signage
2.2 Applications
2.3 Kinds of Screens Used
2.4 Market Size
2.5 Market Segments
2.6 Segmentation by End Use
2.7 Geographical Segmentation

3. REGIONAL ANALYSIS: DIGITAL SIGNAGE MARKET

3.1 The US Digital Signage Market
3.2 European Digital Signage Market
  3.2.1 Europe
  3.2.2 The UK
3.3 Chinese Digital Signage (Digital OOH) Market
3.4 Indian Digital Signage (Digital OOH) Market

4. VALUE CHAIN: DIGITAL SIGNAGE MARKET

5. GROWTH DRIVERS AND CHALLENGES: DIGITAL SIGNAGE MARKET

5.1 Factors Driving Growth of the Digital Signage Market
  5.1.1 Fast Growing and Changing Audience
  5.1.2 Declining Hardware Costs
  5.1.3 Rise in Number of New Screen Deployed
  5.1.4 Advances in Technology
  5.1.5 Huge Return on Investment (ROI)
  5.1.6 Recognition of Effectiveness of Digital Signage
5.2 Challenges Faced by the Digital Signage Industry
  5.2.1 Laws and Regulations
  5.2.2 Still Approached as Technical Project

6. COMPETITIVE LANDSCAPE

6.1 Key Vendors in Digital Signage Market

7. COMPANY PROFILES: DIGITAL SIGNAGE (DIGITAL OOH) MARKET

7.1 Clear Channel Outdoor Holdings, Inc.
  7.1.1 Business Description
  7.1.2 Business Strategies
7.2 Lamar Advertising Company
  7.2.1 Business Description
  7.2.2 Business Strategies
7.3 JCDecaux
  7.3.1 Business Description
  7.3.2 Business Strategies
7.4 CBS Outdoor
  7.4.1 Business Description
  7.4.2 Business Strategies

8. MARKET OUTLOOK: DIGITAL SIGNAGE (DIGITAL OOH) MARKET

8.1 Market Outlook
8.2 Forecast Methodology
  8.2.1 Dependent and Independent Variables
  8.2.2 Correlation Analysis
  8.2.3 Regression Analysis

GRAPHS AND TABLES

LIST OF GRAPHS:

Global Outdoor Advertising Expenditure (2002-2010)
Percentage Change in Global Outdoor Advertising Spending vs. Advertising Market (2000-2011e)
Worldwide Unit Shipment for Large Format Commercial Public Display (2008-2013F)
Global Rear-Projection TV Market (2004-2010)
Large Format Commercial Public Display Forecast by Technology (2008-2013F)
Global Digital Signage Market (2005-2010)
Share of Global Digital Signage Market Segments: 2010
Value of Global Digital Signage Market by Segments: 2010
Global DOOH Market by applications: 2010
Geographical Segmentation of DOOH Market: 2010E
The US Digital Signage Market (2005-2010)
The US DOOH Market segmentation: (2010)
Value of the US Digital Signage Market Segments: 2010
European Digital Signage Market (2009-2011F)
Geographical Segmentation of DOOH Market in Europe: 2010
The UK Digital outdoor revenue as a share of all outdoor revenue: 2003-2010
The UK Digital Signage Market (2009 vs 2010)
The UK DOOH (Digital Signage) Market Segmentation: 2010
Advertisement Expenditure in China (2006-2011E)
China Advertising Market Breakup: 2009
China Out-of-Home Advertising Market: 2009
Digital Out Of Home (Digital Singage) Spending In China by Category: 2009
China-OOH Market share: 2009
India Out-of-Home (OOH) Industry Revenue: 2007-2015F
Split of Revenues from Various OOH Formats: 2010
Contribution of various sectors to OOH Industry: 2010
Digital Signage Systems Market: Value Chain
World Urban Population (2002-2010)
Average Cost of Digital Signage Network: 2004-2010
Capital Expenditure for Digital Signage Networks By Category: 2010
Number of Screens Installed in the US Digital Signage Market: 2009-2015F
World's Leading Outdoor Media Players: 2010
Key Vendors in Digital Signage Market
Ranking of Digital Signage Vendors (2010 vs 2009)
Clear Channel Outdoor’s Revenue: 2005-2010
Clear Channel Outdoor’s Revenue by Geography: 2010
Digital Billboard Trend of Clear Channel Outdoor: 2006-2011E
Lamar’s Net Revenues (2005-2011F)
Lamar Digital Billboard Trends: 2005-2011E
JCDecaux’s Revenue (2005-2012F)
JCDecaux’s Revenue by business: 2008-2010
JCDecaux’s Revenue by Region: 2008-2010
CBS Outdoor Revenues: 2005-2010
Global Digital Signage Market Forecast: 2010A-2014F

LIST OF TABLES:

Top Ten Countries by Advertising Spend (2007-2012e)
Key Out-of Home Market players in China
Relative Pricing of Digital Signage Components: 2010
Segment Revenue Breakup of Companies: 2010
Dependent & Independent Variables (2005– 2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
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