Global Cruise Market Report: 2014 Edition
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Cruise industry is the fastest growing segment of the travel industry. It caters to a diverse demographic mix. A cruise ship or cruise liner is a passenger ship used for pleasure voyages, where the voyage itself and the ship's amenities are a part of the experience, as well as the different destinations along the way. Cruise lines are differentiated according to the market niche that they fill. The global cruise industry is marked by ever-increasing choice of cruise holidays, the diversity of destinations and the exceptional service levels. The market also offers a wide variety of job opportunities to people from all backgrounds. Cruising is most popular among the older generation of age 50+.A consistent increase has been observed in the global cruise industry over the past couple of years. The largest cruise market is North America, followed by Europe. In terms of growth, the number of passengers is increasing more rapidly in Europe in comparison with North America. Germany is the fastest growing cruise market in the world. Major cruising companies are increasingly setting their sights on emerging markets. The key factors driving growth of the global cruise industry include rising global economy, increasing employed population and accelerating travel agent initiative. Some of the noteworthy trends and developments of this industry include enhanced technology, revitalization of cruise lines, new innovations, wide entertainment options on board, new cruising locations and increasing first time passengers. However, the growth of cruise industry is hindered by the high barriers to entry and exit, adverse economic conditions, acts of piracy and cruise ship accidents.This report offers a comprehensive analysis of the worldwide cruise market, along with an in-depth study of the regional markets including North America, Europe, Australia and New Zealand. The competition in the global cruise market is intense with few large players viz. Carnival Corporation, Royal Caribbean Cruises and Norwegian Cruise Lines. The competitive landscape of the global cruise markets, along with the company profiles of the leading players are also discussed in detail.By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
1. OVERVIEW
1.1 Introduction1.2 Supply Chain Analysis
2. GLOBAL CRUISE MARKET
Market ValueMarket VolumeCapacity GrowthRegional Breakdownreakdown by DestinationsGrowth by Region
3. NORTH AMERICAN CRUISE INDUSTRY
3.1 Overview Passenger Growth Passenger Embarkations3.2 Economic Impact of Cruise Industry Total Economic Impact Direct Economic Impact Total Output Generated3.3 The US Cruise Market Passenger Embarkations Regional Breakdown Demographic Trend
4. EUROPEAN CRUISE INDUSTRY
4.1 Overview Passenger Growth Passenger Embarkations Cruise Ship Orders Regional Breakdown4.2 Economic Impact of the Cruise Industry Total Economic Impact Direct Economic Impact Total Output Generated4.3 UK Cruise Market Passenger Growth First Time Cruisers Breakdown by Destinations
5. EMERGING CRUISE MARKETS
5.1 Australia 5.1.1 Overview Passenger Growth Regional Breakdown Share by Destinations 5.1.2 Key Trends5.2 New Zealand 5.2.1 Overview Passenger Growth Regional Breakdown 5.2.2 Economic Impact of the Cruise Industry
6. MARKET DYNAMICS
6.1 Major Trends 6.1.1 Improved Technology 6.1.2 Big Brand Entertainment 6.1.3 Refreshments and Revitalizations 6.1.4 New Innovations 6.1.5 Globalization of Destination and Itineraries 6.1.6 Other Cruise Industry Trends6.2 Growth Drivers 6.2.1 Travel Agent Initiative 6.2.2 Growing Global Economy 6.2.3 Global Employed Population6.3 Key Challenges 6.3.1 High Barriers to Entry and Exit 6.3.2 Impact of Global Economic Condition 6.3.3 Acts of Piracy 6.3.4 Adverse Incidents Involving Cruise Ships
7. COMPETITIVE LANDSCAPE
Competitive OverviewMarket Share by RevenuesMarket Share by PassengersCapacity Growth
8. COMPANY PROFILES
8.1 Carnival Corporation & Plc (CCL) 8.1.1 Business Overview 8.1.2 Financial Overview 8.1.3 Business Strategies Brand Recovery through Advertisement Focus on Asian Market8.2 Royal Caribbean Cruises Ltd. (RCL) 8.2.1 Business Overview 8.2.2 Financial Overview 8.2.3 Business Strategies Global Awareness & Market Penetration Fleet Revitalization, Maintenance and Expansion8.3 Norwegian Cruise Lines (NCL) 8.3.1 Business Overview 8.3.2 Financial Overview 8.3.3 Business Strategies Expansion through Newbuild Program Improving Operational Efficiency
9. MARKET OUTLOOK
9.1 Forecast Methodology9.2 Forecast Methodology 9.2.1 Dependent and Independent Variables 9.2.2 Correlation Analysis 9.2.3 Regression Analysis
1.1 Introduction1.2 Supply Chain Analysis
2. GLOBAL CRUISE MARKET
Market ValueMarket VolumeCapacity GrowthRegional Breakdownreakdown by DestinationsGrowth by Region
3. NORTH AMERICAN CRUISE INDUSTRY
3.1 Overview Passenger Growth Passenger Embarkations3.2 Economic Impact of Cruise Industry Total Economic Impact Direct Economic Impact Total Output Generated3.3 The US Cruise Market Passenger Embarkations Regional Breakdown Demographic Trend
4. EUROPEAN CRUISE INDUSTRY
4.1 Overview Passenger Growth Passenger Embarkations Cruise Ship Orders Regional Breakdown4.2 Economic Impact of the Cruise Industry Total Economic Impact Direct Economic Impact Total Output Generated4.3 UK Cruise Market Passenger Growth First Time Cruisers Breakdown by Destinations
5. EMERGING CRUISE MARKETS
5.1 Australia 5.1.1 Overview Passenger Growth Regional Breakdown Share by Destinations 5.1.2 Key Trends5.2 New Zealand 5.2.1 Overview Passenger Growth Regional Breakdown 5.2.2 Economic Impact of the Cruise Industry
6. MARKET DYNAMICS
6.1 Major Trends 6.1.1 Improved Technology 6.1.2 Big Brand Entertainment 6.1.3 Refreshments and Revitalizations 6.1.4 New Innovations 6.1.5 Globalization of Destination and Itineraries 6.1.6 Other Cruise Industry Trends6.2 Growth Drivers 6.2.1 Travel Agent Initiative 6.2.2 Growing Global Economy 6.2.3 Global Employed Population6.3 Key Challenges 6.3.1 High Barriers to Entry and Exit 6.3.2 Impact of Global Economic Condition 6.3.3 Acts of Piracy 6.3.4 Adverse Incidents Involving Cruise Ships
7. COMPETITIVE LANDSCAPE
Competitive OverviewMarket Share by RevenuesMarket Share by PassengersCapacity Growth
8. COMPANY PROFILES
8.1 Carnival Corporation & Plc (CCL) 8.1.1 Business Overview 8.1.2 Financial Overview 8.1.3 Business Strategies Brand Recovery through Advertisement Focus on Asian Market8.2 Royal Caribbean Cruises Ltd. (RCL) 8.2.1 Business Overview 8.2.2 Financial Overview 8.2.3 Business Strategies Global Awareness & Market Penetration Fleet Revitalization, Maintenance and Expansion8.3 Norwegian Cruise Lines (NCL) 8.3.1 Business Overview 8.3.2 Financial Overview 8.3.3 Business Strategies Expansion through Newbuild Program Improving Operational Efficiency
9. MARKET OUTLOOK
9.1 Forecast Methodology9.2 Forecast Methodology 9.2.1 Dependent and Independent Variables 9.2.2 Correlation Analysis 9.2.3 Regression Analysis
LIST OF CHARTS
Cruise Lines-by TypesTerms Used in Cruise IndustryCruise Industry-Supply ChainGlobal Passengers Carried (2007-2017E)Global Cruise Market Revenue (2008-2013)Annual Cruise Industry Capacity Growth (In Percentage) (2007-2017E)Global Cruise Passenger Breakdown by Region (2013)Global Cruise Passenger Breakdown by Source Country (2013)Cruise Destination Breakdown by Ship Deployment (2013)Cruise Destination Breakdown by Ship Itineraries (2013)Major Sailing Regions: Market Share of World Passenger Capacity (2009-2013)Global Cruise Passenger & 5-Year Change in Market Share by Country (2013)Passenger Carried and Annual Growth of North American Cruise Industry (2007-2012)ALBD and Number of Ships in North American Cruise Industry (2009-2012)Cruise Passenger Embarkation from North American Ports – Share by Region (2012)Destination Capacity Deployed and Annual Change of North American Cruise Industry by Region (2012)Total Output Generated by the North American Cruise Industry (2007-2012)Cruise Passenger Embarkation from the US (2008-2012)Passenger Embarkation Breakdown by Ports in the US (2012)Breakdown of Cruise Passengers Sourced from the US (2012)European Cruise Passengers (2007-2012)Embarkation from European Ports (2007-2012)Cruise Passengers Visiting European Ports (2007-2012)European Cruise Passenger by Source Country (2012)European Cruise Passenger by Country of Embarkation (2012)European Cruise Passenger Breakdown by Country of Origin (2012)Total Output Generated by European Cruise Industry (2007-2012)UK Cruise Passenger (2006-2013)First Time Cruiser in UK Market (2006-2013)UK Cruise Market Share by Broad Destination (2013)Australia’s Cruise Passenger and Annual Growth (2006-2012)Australian Cruise Passengers by Destination (2012)Australian Cruise Passengers by State of Origin (2012)Australian Cruise Passengers by Age Group (2012)Australian Cruise Market Breakdown by Length of Cruising (2012)Australian Cruise Industry Market Penetration (2006-2012)New Zealand’s Cruise Passengers by Source (2013)New Zealand’s Passenger Port Days by Region (2013)Global GDP (2005-2012)Global Employed Population (2005-2013E)Global Cruise Market Share by Company (2013)Carnival Corporation’s Capacity (2008-2016E)Royal Caribbean’s Capacity (2008-2016E)Carnival Corporation Plc Revenue Share: by Segments (2013)Carnival Corporation Plc Revenue Share: by Geographical Region (2013)Carnival Corporation & Plc - Revenue and Net Income (2009-2013)Royal Caribbean Cruises Revenue Share by Business Activities (2013)Royal Caribbean Cruise’s Revenue and Net Income (2009-2013)Norwegian Cruise lines Revenue Share by Segments (2013)Norwegian Cruise Line’s Revenue and Net Income (2008-2013)Global Cruise Revenue (2011-2017E)
Cruise Lines-by TypesTerms Used in Cruise IndustryCruise Industry-Supply ChainGlobal Passengers Carried (2007-2017E)Global Cruise Market Revenue (2008-2013)Annual Cruise Industry Capacity Growth (In Percentage) (2007-2017E)Global Cruise Passenger Breakdown by Region (2013)Global Cruise Passenger Breakdown by Source Country (2013)Cruise Destination Breakdown by Ship Deployment (2013)Cruise Destination Breakdown by Ship Itineraries (2013)Major Sailing Regions: Market Share of World Passenger Capacity (2009-2013)Global Cruise Passenger & 5-Year Change in Market Share by Country (2013)Passenger Carried and Annual Growth of North American Cruise Industry (2007-2012)ALBD and Number of Ships in North American Cruise Industry (2009-2012)Cruise Passenger Embarkation from North American Ports – Share by Region (2012)Destination Capacity Deployed and Annual Change of North American Cruise Industry by Region (2012)Total Output Generated by the North American Cruise Industry (2007-2012)Cruise Passenger Embarkation from the US (2008-2012)Passenger Embarkation Breakdown by Ports in the US (2012)Breakdown of Cruise Passengers Sourced from the US (2012)European Cruise Passengers (2007-2012)Embarkation from European Ports (2007-2012)Cruise Passengers Visiting European Ports (2007-2012)European Cruise Passenger by Source Country (2012)European Cruise Passenger by Country of Embarkation (2012)European Cruise Passenger Breakdown by Country of Origin (2012)Total Output Generated by European Cruise Industry (2007-2012)UK Cruise Passenger (2006-2013)First Time Cruiser in UK Market (2006-2013)UK Cruise Market Share by Broad Destination (2013)Australia’s Cruise Passenger and Annual Growth (2006-2012)Australian Cruise Passengers by Destination (2012)Australian Cruise Passengers by State of Origin (2012)Australian Cruise Passengers by Age Group (2012)Australian Cruise Market Breakdown by Length of Cruising (2012)Australian Cruise Industry Market Penetration (2006-2012)New Zealand’s Cruise Passengers by Source (2013)New Zealand’s Passenger Port Days by Region (2013)Global GDP (2005-2012)Global Employed Population (2005-2013E)Global Cruise Market Share by Company (2013)Carnival Corporation’s Capacity (2008-2016E)Royal Caribbean’s Capacity (2008-2016E)Carnival Corporation Plc Revenue Share: by Segments (2013)Carnival Corporation Plc Revenue Share: by Geographical Region (2013)Carnival Corporation & Plc - Revenue and Net Income (2009-2013)Royal Caribbean Cruises Revenue Share by Business Activities (2013)Royal Caribbean Cruise’s Revenue and Net Income (2009-2013)Norwegian Cruise lines Revenue Share by Segments (2013)Norwegian Cruise Line’s Revenue and Net Income (2008-2013)Global Cruise Revenue (2011-2017E)
LIST OF TABLES
Direct Economic Impact of the North American Cruise Sector – by Industry (2012)Total Economic Contribution of the North American Cruise Sector – by Industry (2012)Total Economic Impact of the North American Cruise Industry– by State (2011)The US Cruise Market – Average Percentage Share by Categories (2013)Cruise Ship Orders (2013-2016)Cruise Ship Orders by Country of Build (2013-2016)Direct Economic Impacts of the European Cruise Sector by Industry (2012)Total Economic Impact of the European Cruise Sector by Industry (2012)Total Economic Impact of the European Cruise Industry by Country (2012)UK Port Cruises Vs Fly CruisesPort-of-Call Passengers at UK Ports (2008-2013)UK Cruise Market Age Analysis by Age Groups (2005-2013)Passenger Activity in New Zealand (2013)Total Expenditure of New Zealand Cruise Industry by Region (2013)Total Employment Supported by New Zealand Cruise Industry by Region (2013)Global Market Share of Brands by Passengers & Revenues (2014)Global Market Share of Brands by Passenger Capacity (2014)Shipbuilding Summary by Company (2014-2017)Dependent & Independent Variables (2008–2013)Correlation MatrixModel Summary – Coefficient of DeterminationRegression Coefficients Output
Direct Economic Impact of the North American Cruise Sector – by Industry (2012)Total Economic Contribution of the North American Cruise Sector – by Industry (2012)Total Economic Impact of the North American Cruise Industry– by State (2011)The US Cruise Market – Average Percentage Share by Categories (2013)Cruise Ship Orders (2013-2016)Cruise Ship Orders by Country of Build (2013-2016)Direct Economic Impacts of the European Cruise Sector by Industry (2012)Total Economic Impact of the European Cruise Sector by Industry (2012)Total Economic Impact of the European Cruise Industry by Country (2012)UK Port Cruises Vs Fly CruisesPort-of-Call Passengers at UK Ports (2008-2013)UK Cruise Market Age Analysis by Age Groups (2005-2013)Passenger Activity in New Zealand (2013)Total Expenditure of New Zealand Cruise Industry by Region (2013)Total Employment Supported by New Zealand Cruise Industry by Region (2013)Global Market Share of Brands by Passengers & Revenues (2014)Global Market Share of Brands by Passenger Capacity (2014)Shipbuilding Summary by Company (2014-2017)Dependent & Independent Variables (2008–2013)Correlation MatrixModel Summary – Coefficient of DeterminationRegression Coefficients Output