Thailand Tourism Industry Report - H1, 2011
Thailand’s tourism industry recorded a 12.63% year-on-year growth in international tourist arrivals to 15.94 million arrivals in 2010. This represents a recovery from 2009, when arrivals declined to 14.15 million amid the global economic downturn and domestic political unrest. East Asian and European tourists represented the largest share of arrivals to Thailand in 2010, accounting for 51.2% and 27.9% of the total arrivals, respectively. The key tourist generating markets were Malaysia, China, Japan, United Kingdom, and Korea.
The Tourism Authority of Thailand (TAT) estimates that international tourist arrivals will reach 18.86 million in 2011, which would be Thailand’s highest number of arrivals to date. In order to maintain this growth momentum, tourism agencies have engaged in aggressive tourism recovery marketing campaigns as well as capitalized on niche markets to attract more quality tourists to visit Thailand. Meanwhile, tourist expenditure was estimated at USD 20,570 million in 2010, contributing 6.5% to GDP. It is expected to increase to USD 22,482 million in 2011.
Boosted by improved economic conditions and increases in tourist numbers, majority of the leading tourism and leisure companies in Thailand reported positive growth in total revenues in 2010 due to improved hotel and restaurant business performance.
The Tourism Authority of Thailand (TAT) estimates that international tourist arrivals will reach 18.86 million in 2011, which would be Thailand’s highest number of arrivals to date. In order to maintain this growth momentum, tourism agencies have engaged in aggressive tourism recovery marketing campaigns as well as capitalized on niche markets to attract more quality tourists to visit Thailand. Meanwhile, tourist expenditure was estimated at USD 20,570 million in 2010, contributing 6.5% to GDP. It is expected to increase to USD 22,482 million in 2011.
Boosted by improved economic conditions and increases in tourist numbers, majority of the leading tourism and leisure companies in Thailand reported positive growth in total revenues in 2010 due to improved hotel and restaurant business performance.
1. INDUSTRY PROFILE
1.1 Global Overview
1.2 Asia-Pacific Overview
1.3 Thailand Overview
1.4 Tourist Arrivals
1.4.1 East Asia
1.4.2 Europe
1.4.3 South Asia
1.4.4 The Americas
1.4.5 Oceania
1.4.6 Middle East
1.4.7 Africa
1.5 Tourism Agencies
1.5.1 Tourism Authority of Thailand (TAT)
1.5.2 Ministry of Tourism and Sports (MOTS)
1.5.3 Tourism Council of Thailand (TCT)
1.6 Niche Tourism Markets
1.6.1 Spas, Health and Wellness
1.6.2 Meditation Centers
1.6.3 Medical Tourism
1.6.4 Long-Stay Retirees
1.6.5 Golf Tourism
1.6.6 Film-Making
1.7 Awards and Accolades
1.8 Tourism Policies and Strategies
2. MARKET TRENDS AND OUTLOOK
2.1 Summary of Key Trends
2.2 Performance of ASEAN Market
2.3 Traveling Pattern of Tourists
2.3.1 Purpose of Visit
2.3.2 Tourist Expenditures
2.3.3 Demographic Characteristics
2.3.4 Seasonality and Length of Stay
2.3.5 Travel Arrangement and Mode
2.4 Accommodation Supply Analysis
2.5 Forecast on Travel and Tourism
3. LEADING PLAYERS AND COMPARATIVE MATRIX
3.1 Leading Players
3.1.1 Minor International PCL (MINT)
3.1.2 Central Plaza Hotel PCL (CENTEL)
3.1.3 The Erawan Group PCL (ERW)
3.1.4 Dusit Thani PCL (DTC)
3.2 Comparative Matrix
3.3 SWOT Analysis
4. TABLES & CHARTS
Table 1: International Tourist Arrivals by Region (Million), 2008–2010
Table 2: Quarterly Tourist Arrivals to Thailand (Million), 2007–1H 2011
Table 3: Top Five Tourist-Generating Markets for Thailand, 2010
Table 4: Travel & Tourism Competitiveness Index 2011 in Detail for Thailand
Table 5: Tourist Arrivals by Nationality, 2005–1H 2011
Table 6: Costs Comparison of Selected Medical Procedures (in USD)
Table 7: Number of Foreign Productions and Revenue in Thailand, 2007–2011
Table 8: ASEAN Arrivals to Thailand in 2010 and 1H 2011
Table 9: Visitors by Purpose of Visit (‘000), 2009 vs. 2010
Table 10: Forecasts on the Economic Contribution of Travel & Tourism to Thailand
Table 11: MINT's Hotel Development Plans, 2011-2013
Table 12: CENTEL’s Financial Summary, 1H 2011 vs. 1H 2010
Table 13: ERW’s Hotel Operations Performance, 1H 2011 vs. 1H 2010
Table 14: DTC’s Financial Summary, 1H 2011 vs. 1H 2010
Table 15: Financial Highlights of the Leading Players
Chart 1: Market Share of International Tourism by Region, 2010
Chart 2: Total and Direct Contribution of Global Travel & Tourism to GDP
Chart 3: Total and Direct Contribution of Global Travel & Tourism to Employment
Chart 4: Asia-Pacific Visitor Exports
Chart 5: Thailand's Tourist Arrivals and Receipts, 2005–2010
Chart 6: Market Share of Tourist Arrivals by Nationality, 2010
Chart 7: Top Ten Arrivals to Thailand, 2010
Chart 8: Foreign Productions Filming in Thailand, 2010
Chart 9: Average Daily Tourist Expenditure Per Capita, 2005–2010
Chart 10: Visitors by Age Groups, 2010
Chart 11: Visitors by Seasoning, 2008–2010
Chart 12: Length of Stay by Region of Origin, 2010
Chart 13: Visitors by Mode of Transport, December 2010
Chart 14: Accommodation Occupancy Rate of Thailand, 2005–2010
Chart 15: MINT's Revenue Breakdown, 2010
Chart 16: CENTEL's Revenue Breakdown, 2010
Chart 17: ERW’s Hotel Segment Performance, 2010
Chart 18: DTC's Total Revenue and Net Profit, 2008–1H 2011
1.1 Global Overview
1.2 Asia-Pacific Overview
1.3 Thailand Overview
1.4 Tourist Arrivals
1.4.1 East Asia
1.4.2 Europe
1.4.3 South Asia
1.4.4 The Americas
1.4.5 Oceania
1.4.6 Middle East
1.4.7 Africa
1.5 Tourism Agencies
1.5.1 Tourism Authority of Thailand (TAT)
1.5.2 Ministry of Tourism and Sports (MOTS)
1.5.3 Tourism Council of Thailand (TCT)
1.6 Niche Tourism Markets
1.6.1 Spas, Health and Wellness
1.6.2 Meditation Centers
1.6.3 Medical Tourism
1.6.4 Long-Stay Retirees
1.6.5 Golf Tourism
1.6.6 Film-Making
1.7 Awards and Accolades
1.8 Tourism Policies and Strategies
2. MARKET TRENDS AND OUTLOOK
2.1 Summary of Key Trends
2.2 Performance of ASEAN Market
2.3 Traveling Pattern of Tourists
2.3.1 Purpose of Visit
2.3.2 Tourist Expenditures
2.3.3 Demographic Characteristics
2.3.4 Seasonality and Length of Stay
2.3.5 Travel Arrangement and Mode
2.4 Accommodation Supply Analysis
2.5 Forecast on Travel and Tourism
3. LEADING PLAYERS AND COMPARATIVE MATRIX
3.1 Leading Players
3.1.1 Minor International PCL (MINT)
3.1.2 Central Plaza Hotel PCL (CENTEL)
3.1.3 The Erawan Group PCL (ERW)
3.1.4 Dusit Thani PCL (DTC)
3.2 Comparative Matrix
3.3 SWOT Analysis
4. TABLES & CHARTS
Table 1: International Tourist Arrivals by Region (Million), 2008–2010
Table 2: Quarterly Tourist Arrivals to Thailand (Million), 2007–1H 2011
Table 3: Top Five Tourist-Generating Markets for Thailand, 2010
Table 4: Travel & Tourism Competitiveness Index 2011 in Detail for Thailand
Table 5: Tourist Arrivals by Nationality, 2005–1H 2011
Table 6: Costs Comparison of Selected Medical Procedures (in USD)
Table 7: Number of Foreign Productions and Revenue in Thailand, 2007–2011
Table 8: ASEAN Arrivals to Thailand in 2010 and 1H 2011
Table 9: Visitors by Purpose of Visit (‘000), 2009 vs. 2010
Table 10: Forecasts on the Economic Contribution of Travel & Tourism to Thailand
Table 11: MINT's Hotel Development Plans, 2011-2013
Table 12: CENTEL’s Financial Summary, 1H 2011 vs. 1H 2010
Table 13: ERW’s Hotel Operations Performance, 1H 2011 vs. 1H 2010
Table 14: DTC’s Financial Summary, 1H 2011 vs. 1H 2010
Table 15: Financial Highlights of the Leading Players
Chart 1: Market Share of International Tourism by Region, 2010
Chart 2: Total and Direct Contribution of Global Travel & Tourism to GDP
Chart 3: Total and Direct Contribution of Global Travel & Tourism to Employment
Chart 4: Asia-Pacific Visitor Exports
Chart 5: Thailand's Tourist Arrivals and Receipts, 2005–2010
Chart 6: Market Share of Tourist Arrivals by Nationality, 2010
Chart 7: Top Ten Arrivals to Thailand, 2010
Chart 8: Foreign Productions Filming in Thailand, 2010
Chart 9: Average Daily Tourist Expenditure Per Capita, 2005–2010
Chart 10: Visitors by Age Groups, 2010
Chart 11: Visitors by Seasoning, 2008–2010
Chart 12: Length of Stay by Region of Origin, 2010
Chart 13: Visitors by Mode of Transport, December 2010
Chart 14: Accommodation Occupancy Rate of Thailand, 2005–2010
Chart 15: MINT's Revenue Breakdown, 2010
Chart 16: CENTEL's Revenue Breakdown, 2010
Chart 17: ERW’s Hotel Segment Performance, 2010
Chart 18: DTC's Total Revenue and Net Profit, 2008–1H 2011
