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China Tourism Industry Report - H2, 2013

January 2014 | 31 pages | ID: C4C7EE63A98EN
Emerging Markets Direct

US$ 475.00

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This report discusses the tourism industry in China and provides analysis of market trends through H2 2013 and outlook for the coming year. The report also profiles leading companies in the tourism industry—among them, China International Travel Service, China CYTS Tours, Huangshan Tourism Development, Emei Shan Tourism, Zhangjiajie Tourism Group and Lijiang Yulong Tourism. It also highlights the importance of Hong Kong as a destination of outbound tourism from China.

In 2012, domestic tourists in China numbered 2.96bn and total tourism revenues reached RMB 2.59tn. Visitor arrivals in the first eleven months of 2013 were 1.18bn. In the third quarter of 2013, the average room rate was RMB 335.4 and the average occupancy rate was 59.4%. In 2013 the China National Tourism Administration approved 30 new 5A-grade scenic areas, bringing the total number to 175. In the same year, tourism revenues for the Spring Festival and National Day Golden Week holidays were RMB 117.1bn and RMB 223.3bn, respectively.

China’s first Tourism Law was approved in April 2013 and came into effect on October 1, 2013. Foreign countries may see Chinese tourists visit larger number of attractions and potentially increase spending at these sites after the new law that bans organized shopping tours. The Civil Aviation Administration of China encourages state-owned and private carriers to establish low-cost carriers and embrace dual-brand strategies. In 2014, the authority will push the theme of smart tourism in China.

Key Points:
  • Leading players whose financial performance is summarized in this report include China International Travel Service Corp. Ltd. (CITS), China CYTS Tours Holdings Co. Ltd., Huangshan Tourism Development Co. Ltd., Emei Shan Tourism Co. Ltd., Zhangjiajie Tourism Group Co. Ltd., and Lijiang Yulong Tourism Co. Ltd.
  • Hong Kong is one of the most popular destinations for outbound tourism among Chinese tourists. However, overnight visitor arrival from Mainland China to Hong Kong grew at a much slower pace of 3.2% in October.
  • Prices of group tours are expected to increase in the near future as a result of the new Tourism Law.
  • Low-cost carriers are delivering new growth channels to the airlines and the domestic tourism industries, particularly in the western region of China.
  • More cities are expected to adopt the 72-hour visa-free transit policy to open a stream of tourism revenue.
  • Companies with innovative solutions that provide user-friendly and high quality experiences via mobile application will stand out from the competition.
1. INDUSTRY PROFILE

1.1 Market Size and Value
1.2 Star-Rated Hotels
1.3 Golden Week Holiday Tourism
1.4 5A Scenic Areas

2. MARKET TRENDS AND OUTLOOK

2.1 China's First Tourism Law
2.2 Low-Cost Carriers in China
2.3 Visa-Free Transit Policy
2.4 Smart Tourism

3. LEADING PLAYERS AND COMPARATIVE MATRIX

3.1 Leading Players
  3.1.1 China International Travel Service Corp. Ltd.
  3.1.2 China CYTS Tours Holdings Co. Ltd.
  3.1.3 Huangshan Tourism Development Co. Ltd.
  3.1.4 Emei Shan Tourism Co. Ltd.
  3.1.5 Zhangjiajie Tourism Group Co. Ltd.
3.2 Comparative Matrix
3.3 SWOT Analysis

4. TABLES AND CHARTS

Table 1: 5A Scenic Areas by Province and Municipal in 2013
Table 2: CITS Financial Highlights
Table 3: China CYTS Financial Highlights
Table 4: Huangshan Tourism FAWAY Financial Highlights
Table 5: Emei Shan Financial Highlights
Table 6: Zhangjiajie Tourism Financial Highlights
Table 7: Lijiang Yulong Financial Highlights
Table 8: Selected Peer Comparison of Key Financial Ratios
Chart 1: Domestic Tourists in China
Chart 2: China Tourism Revenue
Chart 3: Visitor Arrival in China
Chart 4: Visitors’ Tourism Revenue by Category
Chart 5: Number of Star-Rated Hotels and Revenue
Chart 6: Average Room Rate of Star-Rated Hotels
Chart 7: Holiday Tourism on Spring Festival
Chart 8: Holiday Tourism on National Day
Chart 9: Hong Kong Overnight Visitor Arrival from Mainland China in 2013 (Year-on-Year Growth)
Chart 10: Number of Travel Agencies in China
Chart 11: Low-Cost Carrier Share of International Seats in China
Chart 12: Mobile Internet Users
Chart 13: CITS Segment Revenue 1H2013
Chart 14: China CYTS Segment Revenue 1H2013
Chart 15: Huangshan Tourism Segment Revenue 1H2013
Chart 16: Emei Shan Segment Revenue 1H2013
Chart 17: Zhangjiajie Tourism FAWAY Segment Revenue 1H2013
Chart 18: Lijiang Yulong Segment Revenue 1H2013


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