Programmatic Advertising Platform -United States Market Status and Trend Report 2013-2023
Report Summary
Programmatic Advertising Platform -United States Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Programmatic Advertising Platform industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:
Whole United States and Regional Market Size of Programmatic Advertising Platform 2013-2017, and development forecast 2018-2023
Main market players of Programmatic Advertising Platform in United States, with company and product introduction, position in the Programmatic Advertising Platform market
Market status and development trend of Programmatic Advertising Platform by types and applications
Cost and profit status of Programmatic Advertising Platform , and marketing status
Market growth drivers and challenges
The report segments the United States Programmatic Advertising Platform market as:
United States Programmatic Advertising Platform Market: Regional Segment Analysis (Regional Consumption Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
New England
The Middle Atlantic
The Midwest
The West
The South
Southwest
United States Programmatic Advertising Platform Market: Product Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Desktop Display
Desktop Video
Mobile Display
Mobile Video
United States Programmatic Advertising Platform Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Governance
Commerical
Others
United States Programmatic Advertising Platform Market: Players Segment Analysis (Company and Product introduction, Programmatic Advertising Platform Sales Volume, Revenue, Price and Gross Margin):
Adobe Systems Incorporated
Rubicon Project Inc.
DataXu Inc.
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Yahoo! Inc.
MediaMath Inc.
Google Inc. (Doubleclick)
Adroll.com
Rocket Fuel Inc.
The Trade Desk
Connexity, Inc.
IPONWEB Holding Limited (BidSwitch)
RadiumOne, Inc.
Turn Inc.
Adform
Between Digital
Centro, Inc.
Beeswax
Fluct
In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
Programmatic Advertising Platform -United States Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Programmatic Advertising Platform industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:
Whole United States and Regional Market Size of Programmatic Advertising Platform 2013-2017, and development forecast 2018-2023
Main market players of Programmatic Advertising Platform in United States, with company and product introduction, position in the Programmatic Advertising Platform market
Market status and development trend of Programmatic Advertising Platform by types and applications
Cost and profit status of Programmatic Advertising Platform , and marketing status
Market growth drivers and challenges
The report segments the United States Programmatic Advertising Platform market as:
United States Programmatic Advertising Platform Market: Regional Segment Analysis (Regional Consumption Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
New England
The Middle Atlantic
The Midwest
The West
The South
Southwest
United States Programmatic Advertising Platform Market: Product Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Desktop Display
Desktop Video
Mobile Display
Mobile Video
United States Programmatic Advertising Platform Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Governance
Commerical
Others
United States Programmatic Advertising Platform Market: Players Segment Analysis (Company and Product introduction, Programmatic Advertising Platform Sales Volume, Revenue, Price and Gross Margin):
Adobe Systems Incorporated
Rubicon Project Inc.
DataXu Inc.
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Yahoo! Inc.
MediaMath Inc.
Google Inc. (Doubleclick)
Adroll.com
Rocket Fuel Inc.
The Trade Desk
Connexity, Inc.
IPONWEB Holding Limited (BidSwitch)
RadiumOne, Inc.
Turn Inc.
Adform
Between Digital
Centro, Inc.
Beeswax
Fluct
In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
CHAPTER 1 OVERVIEW OF PROGRAMMATIC ADVERTISING PLATFORM
1.1 Definition of Programmatic Advertising Platform in This Report
1.2 Commercial Types of Programmatic Advertising Platform
1.2.1 Desktop Display
1.2.2 Desktop Video
1.2.3 Mobile Display
1.2.4 Mobile Video
1.3 Downstream Application of Programmatic Advertising Platform
1.3.1 Governance
1.3.2 Commerical
1.3.3 Others
1.4 Development History of Programmatic Advertising Platform
1.5 Market Status and Trend of Programmatic Advertising Platform 2013-2023
1.5.1 United States Programmatic Advertising Platform Market Status and Trend 2013-2023
1.5.2 Regional Programmatic Advertising Platform Market Status and Trend 2013-2023
CHAPTER 2 UNITED STATES MARKET STATUS AND FORECAST BY REGIONS
2.1 Market Status of Programmatic Advertising Platform in United States 2013-2017
2.2 Consumption Market of Programmatic Advertising Platform in United States by Regions
2.2.1 Consumption Volume of Programmatic Advertising Platform in United States by Regions
2.2.2 Revenue of Programmatic Advertising Platform in United States by Regions
2.3 Market Analysis of Programmatic Advertising Platform in United States by Regions
2.3.1 Market Analysis of Programmatic Advertising Platform in New England 2013-2017
2.3.2 Market Analysis of Programmatic Advertising Platform in The Middle Atlantic 2013-2017
2.3.3 Market Analysis of Programmatic Advertising Platform in The Midwest 2013-2017
2.3.4 Market Analysis of Programmatic Advertising Platform in The West 2013-2017
2.3.5 Market Analysis of Programmatic Advertising Platform in The South 2013-2017
2.3.6 Market Analysis of Programmatic Advertising Platform in Southwest 2013-2017
2.4 Market Development Forecast of Programmatic Advertising Platform in United States 2018-2023
2.4.1 Market Development Forecast of Programmatic Advertising Platform in United States 2018-2023
2.4.2 Market Development Forecast of Programmatic Advertising Platform by Regions 2018-2023
CHAPTER 3 UNITED STATES MARKET STATUS AND FORECAST BY TYPES
3.1 Whole United States Market Status by Types
3.1.1 Consumption Volume of Programmatic Advertising Platform in United States by Types
3.1.2 Revenue of Programmatic Advertising Platform in United States by Types
3.2 United States Market Status by Types in Major Countries
3.2.1 Market Status by Types in New England
3.2.2 Market Status by Types in The Middle Atlantic
3.2.3 Market Status by Types in The Midwest
3.2.4 Market Status by Types in The West
3.2.5 Market Status by Types in The South
3.2.6 Market Status by Types in Southwest
3.3 Market Forecast of Programmatic Advertising Platform in United States by Types
CHAPTER 4 UNITED STATES MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY
4.1 Demand Volume of Programmatic Advertising Platform in United States by Downstream Industry
4.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Major Countries
4.2.1 Demand Volume of Programmatic Advertising Platform by Downstream Industry in New England
4.2.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The Middle Atlantic
4.2.3 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The Midwest
4.2.4 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The West
4.2.5 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The South
4.2.6 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Southwest
4.3 Market Forecast of Programmatic Advertising Platform in United States by Downstream Industry
CHAPTER 5 MARKET DRIVING FACTOR ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
5.1 United States Economy Situation and Trend Overview
5.2 Programmatic Advertising Platform Downstream Industry Situation and Trend Overview
CHAPTER 6 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITION STATUS BY MAJOR PLAYERS IN UNITED STATES
6.1 Sales Volume of Programmatic Advertising Platform in United States by Major Players
6.2 Revenue of Programmatic Advertising Platform in United States by Major Players
6.3 Basic Information of Programmatic Advertising Platform by Major Players
6.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform Major Players
6.3.2 Employees and Revenue Level of Programmatic Advertising Platform Major Players
6.4 Market Competition News and Trend
6.4.1 Merger, Consolidation or Acquisition News
6.4.2 Investment or Disinvestment News
6.4.3 New Product Development and Launch
CHAPTER 7 PROGRAMMATIC ADVERTISING PLATFORM MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA
7.1 Adobe Systems Incorporated
7.1.1 Company profile
7.1.2 Representative Programmatic Advertising Platform Product
7.1.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated
7.2 Rubicon Project Inc.
7.2.1 Company profile
7.2.2 Representative Programmatic Advertising Platform Product
7.2.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc.
7.3 DataXu Inc.
7.3.1 Company profile
7.3.2 Representative Programmatic Advertising Platform Product
7.3.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc.
7.4 AOL Inc. (Verizon Communications Inc.)
7.4.1 Company profile
7.4.2 Representative Programmatic Advertising Platform Product
7.4.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.)
7.5 AppNexus Inc.
7.5.1 Company profile
7.5.2 Representative Programmatic Advertising Platform Product
7.5.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc.
7.6 Yahoo! Inc.
7.6.1 Company profile
7.6.2 Representative Programmatic Advertising Platform Product
7.6.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc.
7.7 MediaMath Inc.
7.7.1 Company profile
7.7.2 Representative Programmatic Advertising Platform Product
7.7.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc.
7.8 Google Inc. (Doubleclick)
7.8.1 Company profile
7.8.2 Representative Programmatic Advertising Platform Product
7.8.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick)
7.9 Adroll.com
7.9.1 Company profile
7.9.2 Representative Programmatic Advertising Platform Product
7.9.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com
7.10 Rocket Fuel Inc.
7.10.1 Company profile
7.10.2 Representative Programmatic Advertising Platform Product
7.10.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc.
7.11 The Trade Desk
7.11.1 Company profile
7.11.2 Representative Programmatic Advertising Platform Product
7.11.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk
7.12 Connexity, Inc.
7.12.1 Company profile
7.12.2 Representative Programmatic Advertising Platform Product
7.12.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc.
7.13 IPONWEB Holding Limited (BidSwitch)
7.13.1 Company profile
7.13.2 Representative Programmatic Advertising Platform Product
7.13.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch)
7.14 RadiumOne, Inc.
7.14.1 Company profile
7.14.2 Representative Programmatic Advertising Platform Product
7.14.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc.
7.15 Turn Inc.
7.15.1 Company profile
7.15.2 Representative Programmatic Advertising Platform Product
7.15.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc.
7.16 Adform
7.17 Between Digital
7.18 Centro, Inc.
7.19 Beeswax
7.20 Fluct
CHAPTER 8 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
8.1 Industry Chain of Programmatic Advertising Platform
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis
CHAPTER 9 COST AND GROSS MARGIN ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
9.1 Cost Structure Analysis of Programmatic Advertising Platform
9.2 Raw Materials Cost Analysis of Programmatic Advertising Platform
9.3 Labor Cost Analysis of Programmatic Advertising Platform
9.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform
CHAPTER 10 MARKETING STATUS ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
CHAPTER 11 REPORT CONCLUSION
CHAPTER 12 RESEARCH METHODOLOGY AND REFERENCE
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Reference
1.1 Definition of Programmatic Advertising Platform in This Report
1.2 Commercial Types of Programmatic Advertising Platform
1.2.1 Desktop Display
1.2.2 Desktop Video
1.2.3 Mobile Display
1.2.4 Mobile Video
1.3 Downstream Application of Programmatic Advertising Platform
1.3.1 Governance
1.3.2 Commerical
1.3.3 Others
1.4 Development History of Programmatic Advertising Platform
1.5 Market Status and Trend of Programmatic Advertising Platform 2013-2023
1.5.1 United States Programmatic Advertising Platform Market Status and Trend 2013-2023
1.5.2 Regional Programmatic Advertising Platform Market Status and Trend 2013-2023
CHAPTER 2 UNITED STATES MARKET STATUS AND FORECAST BY REGIONS
2.1 Market Status of Programmatic Advertising Platform in United States 2013-2017
2.2 Consumption Market of Programmatic Advertising Platform in United States by Regions
2.2.1 Consumption Volume of Programmatic Advertising Platform in United States by Regions
2.2.2 Revenue of Programmatic Advertising Platform in United States by Regions
2.3 Market Analysis of Programmatic Advertising Platform in United States by Regions
2.3.1 Market Analysis of Programmatic Advertising Platform in New England 2013-2017
2.3.2 Market Analysis of Programmatic Advertising Platform in The Middle Atlantic 2013-2017
2.3.3 Market Analysis of Programmatic Advertising Platform in The Midwest 2013-2017
2.3.4 Market Analysis of Programmatic Advertising Platform in The West 2013-2017
2.3.5 Market Analysis of Programmatic Advertising Platform in The South 2013-2017
2.3.6 Market Analysis of Programmatic Advertising Platform in Southwest 2013-2017
2.4 Market Development Forecast of Programmatic Advertising Platform in United States 2018-2023
2.4.1 Market Development Forecast of Programmatic Advertising Platform in United States 2018-2023
2.4.2 Market Development Forecast of Programmatic Advertising Platform by Regions 2018-2023
CHAPTER 3 UNITED STATES MARKET STATUS AND FORECAST BY TYPES
3.1 Whole United States Market Status by Types
3.1.1 Consumption Volume of Programmatic Advertising Platform in United States by Types
3.1.2 Revenue of Programmatic Advertising Platform in United States by Types
3.2 United States Market Status by Types in Major Countries
3.2.1 Market Status by Types in New England
3.2.2 Market Status by Types in The Middle Atlantic
3.2.3 Market Status by Types in The Midwest
3.2.4 Market Status by Types in The West
3.2.5 Market Status by Types in The South
3.2.6 Market Status by Types in Southwest
3.3 Market Forecast of Programmatic Advertising Platform in United States by Types
CHAPTER 4 UNITED STATES MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY
4.1 Demand Volume of Programmatic Advertising Platform in United States by Downstream Industry
4.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Major Countries
4.2.1 Demand Volume of Programmatic Advertising Platform by Downstream Industry in New England
4.2.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The Middle Atlantic
4.2.3 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The Midwest
4.2.4 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The West
4.2.5 Demand Volume of Programmatic Advertising Platform by Downstream Industry in The South
4.2.6 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Southwest
4.3 Market Forecast of Programmatic Advertising Platform in United States by Downstream Industry
CHAPTER 5 MARKET DRIVING FACTOR ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
5.1 United States Economy Situation and Trend Overview
5.2 Programmatic Advertising Platform Downstream Industry Situation and Trend Overview
CHAPTER 6 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITION STATUS BY MAJOR PLAYERS IN UNITED STATES
6.1 Sales Volume of Programmatic Advertising Platform in United States by Major Players
6.2 Revenue of Programmatic Advertising Platform in United States by Major Players
6.3 Basic Information of Programmatic Advertising Platform by Major Players
6.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform Major Players
6.3.2 Employees and Revenue Level of Programmatic Advertising Platform Major Players
6.4 Market Competition News and Trend
6.4.1 Merger, Consolidation or Acquisition News
6.4.2 Investment or Disinvestment News
6.4.3 New Product Development and Launch
CHAPTER 7 PROGRAMMATIC ADVERTISING PLATFORM MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA
7.1 Adobe Systems Incorporated
7.1.1 Company profile
7.1.2 Representative Programmatic Advertising Platform Product
7.1.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated
7.2 Rubicon Project Inc.
7.2.1 Company profile
7.2.2 Representative Programmatic Advertising Platform Product
7.2.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc.
7.3 DataXu Inc.
7.3.1 Company profile
7.3.2 Representative Programmatic Advertising Platform Product
7.3.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc.
7.4 AOL Inc. (Verizon Communications Inc.)
7.4.1 Company profile
7.4.2 Representative Programmatic Advertising Platform Product
7.4.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.)
7.5 AppNexus Inc.
7.5.1 Company profile
7.5.2 Representative Programmatic Advertising Platform Product
7.5.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc.
7.6 Yahoo! Inc.
7.6.1 Company profile
7.6.2 Representative Programmatic Advertising Platform Product
7.6.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc.
7.7 MediaMath Inc.
7.7.1 Company profile
7.7.2 Representative Programmatic Advertising Platform Product
7.7.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc.
7.8 Google Inc. (Doubleclick)
7.8.1 Company profile
7.8.2 Representative Programmatic Advertising Platform Product
7.8.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick)
7.9 Adroll.com
7.9.1 Company profile
7.9.2 Representative Programmatic Advertising Platform Product
7.9.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com
7.10 Rocket Fuel Inc.
7.10.1 Company profile
7.10.2 Representative Programmatic Advertising Platform Product
7.10.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc.
7.11 The Trade Desk
7.11.1 Company profile
7.11.2 Representative Programmatic Advertising Platform Product
7.11.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk
7.12 Connexity, Inc.
7.12.1 Company profile
7.12.2 Representative Programmatic Advertising Platform Product
7.12.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc.
7.13 IPONWEB Holding Limited (BidSwitch)
7.13.1 Company profile
7.13.2 Representative Programmatic Advertising Platform Product
7.13.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch)
7.14 RadiumOne, Inc.
7.14.1 Company profile
7.14.2 Representative Programmatic Advertising Platform Product
7.14.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc.
7.15 Turn Inc.
7.15.1 Company profile
7.15.2 Representative Programmatic Advertising Platform Product
7.15.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc.
7.16 Adform
7.17 Between Digital
7.18 Centro, Inc.
7.19 Beeswax
7.20 Fluct
CHAPTER 8 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
8.1 Industry Chain of Programmatic Advertising Platform
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis
CHAPTER 9 COST AND GROSS MARGIN ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
9.1 Cost Structure Analysis of Programmatic Advertising Platform
9.2 Raw Materials Cost Analysis of Programmatic Advertising Platform
9.3 Labor Cost Analysis of Programmatic Advertising Platform
9.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform
CHAPTER 10 MARKETING STATUS ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
CHAPTER 11 REPORT CONCLUSION
CHAPTER 12 RESEARCH METHODOLOGY AND REFERENCE
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Reference
