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Programmatic Advertising Platform -South America Market Status and Trend Report 2013-2023

August 2019 | 146 pages | ID: P5EC410BE2AEN
MIReports Co., Limited

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Report Summary

Programmatic Advertising Platform -South America Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Programmatic Advertising Platform  industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:

Whole South America and Regional Market Size of Programmatic Advertising Platform  2013-2017, and development forecast 2018-2023
Main market players of Programmatic Advertising Platform  in South America, with company and product introduction, position in the Programmatic Advertising Platform  market
Market status and development trend of Programmatic Advertising Platform  by types and applications
Cost and profit status of Programmatic Advertising Platform , and marketing status
Market growth drivers and challenges

The report segments the South America Programmatic Advertising Platform  market as:

South America Programmatic Advertising Platform  Market: Regional Segment Analysis (Regional Consumption Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
Brazil
Argentina
Venezuela
Colombia
Others

South America Programmatic Advertising Platform  Market: Product Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Desktop Display
Desktop Video
Mobile Display
Mobile Video

South America Programmatic Advertising Platform  Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Governance
Commerical
Others

South America Programmatic Advertising Platform  Market: Players Segment Analysis (Company and Product introduction, Programmatic Advertising Platform  Sales Volume, Revenue, Price and Gross Margin):
Adobe Systems Incorporated
Rubicon Project Inc.
DataXu Inc.
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Yahoo! Inc.
MediaMath Inc.
Google Inc. (Doubleclick)
Adroll.com
Rocket Fuel Inc.
The Trade Desk
Connexity, Inc.
IPONWEB Holding Limited (BidSwitch)
RadiumOne, Inc.
Turn Inc.
Adform
Between Digital
Centro, Inc.
Beeswax
Fluct

In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
CHAPTER 1 OVERVIEW OF PROGRAMMATIC ADVERTISING PLATFORM

1.1 Definition of Programmatic Advertising Platform in This Report
1.2 Commercial Types of Programmatic Advertising Platform
  1.2.1 Desktop Display
  1.2.2 Desktop Video
  1.2.3 Mobile Display
  1.2.4 Mobile Video
1.3 Downstream Application of Programmatic Advertising Platform
  1.3.1 Governance
  1.3.2 Commerical
  1.3.3 Others
1.4 Development History of Programmatic Advertising Platform
1.5 Market Status and Trend of Programmatic Advertising Platform 2013-2023
  1.5.1 South America Programmatic Advertising Platform Market Status and Trend 2013-2023
  1.5.2 Regional Programmatic Advertising Platform Market Status and Trend 2013-2023

CHAPTER 2 SOUTH AMERICA MARKET STATUS AND FORECAST BY REGIONS

2.1 Market Status of Programmatic Advertising Platform in South America 2013-2017
2.2 Consumption Market of Programmatic Advertising Platform in South America by Regions
  2.2.1 Consumption Volume of Programmatic Advertising Platform in South America by Regions
  2.2.2 Revenue of Programmatic Advertising Platform in South America by Regions
2.3 Market Analysis of Programmatic Advertising Platform in South America by Regions
  2.3.1 Market Analysis of Programmatic Advertising Platform in Brazil 2013-2017
  2.3.2 Market Analysis of Programmatic Advertising Platform in Argentina 2013-2017
  2.3.3 Market Analysis of Programmatic Advertising Platform in Venezuela 2013-2017
  2.3.4 Market Analysis of Programmatic Advertising Platform in Colombia 2013-2017
  2.3.5 Market Analysis of Programmatic Advertising Platform in Others 2013-2017
2.4 Market Development Forecast of Programmatic Advertising Platform in South America 2018-2023
  2.4.1 Market Development Forecast of Programmatic Advertising Platform in South America 2018-2023
  2.4.2 Market Development Forecast of Programmatic Advertising Platform by Regions 2018-2023

CHAPTER 3 SOUTH AMERICA MARKET STATUS AND FORECAST BY TYPES

3.1 Whole South America Market Status by Types
  3.1.1 Consumption Volume of Programmatic Advertising Platform in South America by Types
  3.1.2 Revenue of Programmatic Advertising Platform in South America by Types
3.2 South America Market Status by Types in Major Countries
  3.2.1 Market Status by Types in Brazil
  3.2.2 Market Status by Types in Argentina
  3.2.3 Market Status by Types in Venezuela
  3.2.4 Market Status by Types in Colombia
  3.2.5 Market Status by Types in Others
3.3 Market Forecast of Programmatic Advertising Platform in South America by Types

CHAPTER 4 SOUTH AMERICA MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY

4.1 Demand Volume of Programmatic Advertising Platform in South America by Downstream Industry
4.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Major Countries
  4.2.1 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Brazil
  4.2.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Argentina
  4.2.3 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Venezuela
  4.2.4 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Colombia
  4.2.5 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Others
4.3 Market Forecast of Programmatic Advertising Platform in South America by Downstream Industry

CHAPTER 5 MARKET DRIVING FACTOR ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

5.1 South America Economy Situation and Trend Overview
5.2 Programmatic Advertising Platform Downstream Industry Situation and Trend Overview

CHAPTER 6 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITION STATUS BY MAJOR PLAYERS IN SOUTH AMERICA

6.1 Sales Volume of Programmatic Advertising Platform in South America by Major Players
6.2 Revenue of Programmatic Advertising Platform in South America by Major Players
6.3 Basic Information of Programmatic Advertising Platform by Major Players
  6.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform Major Players
  6.3.2 Employees and Revenue Level of Programmatic Advertising Platform Major Players
6.4 Market Competition News and Trend
  6.4.1 Merger, Consolidation or Acquisition News
  6.4.2 Investment or Disinvestment News
  6.4.3 New Product Development and Launch

CHAPTER 7 PROGRAMMATIC ADVERTISING PLATFORM MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA

7.1 Adobe Systems Incorporated
  7.1.1 Company profile
  7.1.2 Representative Programmatic Advertising Platform Product
  7.1.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated
7.2 Rubicon Project Inc.
  7.2.1 Company profile
  7.2.2 Representative Programmatic Advertising Platform Product
  7.2.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc.
7.3 DataXu Inc.
  7.3.1 Company profile
  7.3.2 Representative Programmatic Advertising Platform Product
  7.3.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc.
7.4 AOL Inc. (Verizon Communications Inc.)
  7.4.1 Company profile
  7.4.2 Representative Programmatic Advertising Platform Product
  7.4.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.)
7.5 AppNexus Inc.
  7.5.1 Company profile
  7.5.2 Representative Programmatic Advertising Platform Product
  7.5.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc.
7.6 Yahoo! Inc.
  7.6.1 Company profile
  7.6.2 Representative Programmatic Advertising Platform Product
  7.6.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc.
7.7 MediaMath Inc.
  7.7.1 Company profile
  7.7.2 Representative Programmatic Advertising Platform Product
  7.7.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc.
7.8 Google Inc. (Doubleclick)
  7.8.1 Company profile
  7.8.2 Representative Programmatic Advertising Platform Product
  7.8.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick)
7.9 Adroll.com
  7.9.1 Company profile
  7.9.2 Representative Programmatic Advertising Platform Product
  7.9.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com
7.10 Rocket Fuel Inc.
  7.10.1 Company profile
  7.10.2 Representative Programmatic Advertising Platform Product
  7.10.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc.
7.11 The Trade Desk
  7.11.1 Company profile
  7.11.2 Representative Programmatic Advertising Platform Product
  7.11.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk
7.12 Connexity, Inc.
  7.12.1 Company profile
  7.12.2 Representative Programmatic Advertising Platform Product
  7.12.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc.
7.13 IPONWEB Holding Limited (BidSwitch)
  7.13.1 Company profile
  7.13.2 Representative Programmatic Advertising Platform Product
  7.13.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch)
7.14 RadiumOne, Inc.
  7.14.1 Company profile
  7.14.2 Representative Programmatic Advertising Platform Product
  7.14.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc.
7.15 Turn Inc.
  7.15.1 Company profile
  7.15.2 Representative Programmatic Advertising Platform Product
  7.15.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc.
7.16 Adform
7.17 Between Digital
7.18 Centro, Inc.
7.19 Beeswax
7.20 Fluct

CHAPTER 8 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

8.1 Industry Chain of Programmatic Advertising Platform
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis

CHAPTER 9 COST AND GROSS MARGIN ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

9.1 Cost Structure Analysis of Programmatic Advertising Platform
9.2 Raw Materials Cost Analysis of Programmatic Advertising Platform
9.3 Labor Cost Analysis of Programmatic Advertising Platform
9.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform

CHAPTER 10 MARKETING STATUS ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

10.1 Marketing Channel
  10.1.1 Direct Marketing
  10.1.2 Indirect Marketing
  10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
  10.2.1 Pricing Strategy
  10.2.2 Brand Strategy
  10.2.3 Target Client
10.3 Distributors/Traders List

CHAPTER 11 REPORT CONCLUSION

CHAPTER 12 RESEARCH METHODOLOGY AND REFERENCE

12.1 Methodology/Research Approach
  12.1.1 Research Programs/Design
  12.1.2 Market Size Estimation
  12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
  12.2.1 Secondary Sources
  12.2.2 Primary Sources
12.3 Reference


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